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Creating a seamless user experience that constantly evolves with personalized insights and features shouldn't be hard, no matter what your tech stack looks like. Doing more from one place doesn't mean starting from scratch, either.
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The science of getting testing right
Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program?
Media and entertainment
Scripting success: Ambassador Theatre Group utilise Optimizely Experimentation to drive conversions
Why Sky has no limits: Lessons learned from the journey to digital transformation
The experimentation team at Sky has been working hard to shape a culture of experimentation.
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