Field Notes

The People's Pension makes top converting tool 42x busier with CMS and Experimentation

For 14 years, one WordPress site served every visitor the same content, whether they were a graduate joining their first ever pension or an adviser managing hundreds of employer accounts. Now live on Optimizely, their CMS is built for all audience segments, visitors reach their final destination in half as many pages, and find vital finance tools faster.

Your CMS and AEO: What good looks like and how to hold your vendor to it

Learn how to monitor LLM crawlers, prep pages for answer engines, and audit publishing risks automatically using Optimizely CMS and Agent Platform.

Introducing Mark-Bench: The marketing AI benchmark we built because one didn't exist

Commerce Built for Agentic Shopping

See what’s next for Commerce as Optimizely prepares storefronts for agentic shopping and expands the role of AI agents in operations.

Scaling Content with AI Agents

Get a look at what’s ahead for Agentic Content Operations and how AI agents can help teams plan, create, govern, and ship content faster.

From Hypothesis to Action with AI Agents

Get a preview of what’s next for Experimentation, from uncovering opportunities to launching tests and acting on results.

Smarter Feature Decisions, Powered by Agents

See where Agentic Feature Management is headed, with agents supporting smarter testing, rollout decisions, and real-time optimization.

Taking the Busywork Out of Content Management

Explore what’s coming next for Content Management as agents take on more structuring, governance, publishing, and operational work.