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See how Optimizely Digital Experience Platform (DXP) works

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Every touchpoint matters
Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. With less effort and more control, you can continuously personalize interactions with your brand so that every experience is better than the last. Watch this video to see our DXP in action.

Every touchpoint matters
Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. With less effort and more control, you can continuously personalize interactions with your brand so that every experience is better than the last. Watch this video to see our DXP in action.

Create content in minutes
Do it all, all in one place. Confidently understand what content you need, author it effortlessly and expertly personalize it—from one platform.
Feature products
Create experiences your customers can’t live without​. Reduce complexity and increase revenue at any scale with B2B and B2C solutions.
Innovate experiences
Engage with customers and predict behaviors from the comfort of your tech stack. When you need more, we've got the tools to move forward.

What is a digital experience platform?

A digital experience platform (DXP) is a software platform that manages digital experience across a broad range of digital touchpoints. Some of the functionality found in a DXP include content management, ecommerce, personalization, and experimentation.

What is a digital web strategy?

A digital web strategy refers to the short-term plan a company implements to improve different elements like engagements, conversions, and revenues across digital channels. Sometimes also called a web strategy or online marketing strategy, organizations use digital web strategies to build a roadmap for cross-functional teams including IT, operations, and customer-facing business units like marketing, sales, and customer services.

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