Feature Experimentation
Innovate your whole product lifecycle with higher quality releases, safer tests, and faster feature validations.
Experiment across your entire stack - content, algorithms, web, apps and OTT - to create impactful customer experiences.
Enhance your personalization efforts with targeted, fast and accurate testing.
Control which audiences see a variation of a feature with feature flags and targeted rollouts. Use Advanced Audience Targeting to leverage your existing customer data.
Ease the pressure on engineers with sophisticated feature management tools. Push code to anywhere, then ramp the release via UI.
Take control of the process and deliver features your users will love with our best of breed feature experimentation and feature management tool
Improve experimentation velocity with native planning tools, or integrate your chosen workflow tools. Collaborate across Product, Marketing, Engineering and Data Science teams.
Trust your decisions with data, and move forward confidently. We give you the tools to leverage clear and actionable experimentation results, fast — delivered in a well-documented and zero-latency SDK.
We can now get an early signal from the Optimizely Results dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on.
John ClineEngineering Lead, Growth & Member Experience, Blue Apron
Choose which customer data to align experiments with and target with extreme precision. Tailor experiments and releases to your pre-defined audience cohorts in real time.
Roll out specific features to specific audiences, and roll back just as easily. Powerful feature management capabilities decouple code deployment from release freeing up engineering resources and enabling safe releases from the UI.
Optimizely's platform integration makes it appealing for large enterprise deployments, and it provides strong capabilities for executing testing across different channels and using different testing techniques.
Forrester"The Forrester Wave™: Experience Optimization Platforms
Developer resources
With over 9,000+ developers, the developer experience is well loved and well documented. We are reachable and easy to work with. Jump into our dev docs and communities for all the guidance you need.
Deep dive the many experimentation and feature management capabilities of our Feature Experimentation.