Your customers expect experiences to be tailored to them wherever they interact with you. Start giving your customers what they want and grow revenue for your business without relying on an army of analysts or engineers.
This is where Optimizely Personalization steps in.
Show new shoe styles to visitors who previously browsed shoes.
Show jackets and sweaters to your visitors in cold weather locations.
Translate what you know about your customers into revenue. Identify interesting behaviors with visual tags — no developers necessary. Connect that browsing behavior, demographic information, contextual clues, and 1st- and 3rd-party data into a complete picture of your customer that you can use to power personalized experiences.
No army of analysts required. Understand the impact of each campaign you run across your audiences in real time with results powered by our industry-leading Stats Engine. Increasing average order value, reducing acquisition costs — whatever your goal, Personalization is designed to help you reach it with measurable results you can understand.
Real-time behavioral targeting
Uploaded audiences for custom targeting
Easily manage and prioritize overlapping audiences
Performance measurement you can trust
Extend the visual editor with your own custom templates
Visual editor for easy updates
Compatible with mobile web and responsive sites
Get up and running quickly
Developer tools and APIs for maximum flexibility
Integrates with solutions you already use