As the engine for Optimizely One, Optimizely Data Platform helps you stop sitting on data and start putting it to work across experimentation, content, and commerce.
Trusted by 10,000+ brands
Optimizely Data Platform bridges the gap between insight and action, so customers stay engaged and your brand stays top of mind.
Run powerful A/B tests on real-time, predictive audience segments with zero data sync delays.
Tailor content in Optimizely CMS based on a user's LTV score or churn likelihood.
Activate segments across B2B or B2C sales to power product recommendations and drive higher AOV.
One identity-resolved profile per customer, built from every source: website, app, CRM, warehouse, and offline data. Updated in real time.
Predictive AI surfaces propensity to buy, churn risk, and lifetime value automatically. Segment on what customers will do next, not just what they did.
Activate any segment across Optimizely One or your downstream tools. Trigger emails, launch A/B tests, suppress ads automatically, in real time.
Build and activate rich, real-time segments with a few clicks to boost campaign ROI and customer LTV.
Validate your roadmap by testing features against deeply defined user segments to make confident, evidence-based decisions.
Democratize data access with a secure, governed source of truth, freeing your team to focus on strategic initiatives.
Trust Center
Manage consent and comply with global privacy regulations like GDPR and CCPA.
Independently audited and certified for ISO 27001 and SOC 2.
Ensure clean, accurate, and reliable data with built-in validation and monitoring.
Ensure a single, actionable customer view available across your entire ecosystem.
Bring your data to life with tools for content creation, optimization, and AI orchestration.
Optimizely CMS is the only platform that combines world-class content management, experimentation, and personalization into a single, AI-accelerated workflow. While other solutions require you to stitch together multiple tools, Optimizely provides an all-in-one operating system for marketers. This means your team can move faster, create more impactful experiences, and prove their results without juggling disconnected systems. It’s built to give marketers the creative freedom they need and developers the powerful, flexible architecture they demand.
Both. Optimizely CMS is designed to serve the needs of both technical and non-technical users. Marketers benefit from an intuitive visual editor, drag-and-drop functionality, and AI-powered tools that make it easy to create and publish content without developer support. Developers get a powerful, API-first platform that is built on .NET, supports modern front-end frameworks, and can be customized to meet any requirement.
Optimizely is built for the modern, composable web and fully supports headless content delivery. Through Optimizely Graph, our high-performance GraphQL service, you can use the CMS as a centralized content hub and deliver that content to any front-end or channel. This allows your team to manage content in one place and reuse it across multiple websites, mobile apps, single-page applications, and other digital experiences, giving you maximum flexibility and speed.
Personalization is at the core of Optimizely's platform. The CMS integrates seamlessly with our personalization engine, allowing you to tailor content and experiences to different audience segments based on behavior, demographics, location, and more. You can create unique visitor groups, test different content variations, and deliver the most relevant experience to every user, all within the same platform.
Yes. Optimizely is designed to be the central hub of your marketing technology stack. It offers a wide range of pre-built connectors and APIs to ensure seamless integration with other essential tools, including CRMs (like Salesforce), marketing automation platforms (like Marketo), analytics services, and more. This allows you to create a unified workflow and maintain a consistent view of your customer data.
Optimizely infuses it's AI layer Optimizely Opal throughout the content lifecycle to boost efficiency and impact. Key AI-powered features include:
Our superpower is turning marketing chaos into a single, intelligent workflow. While competitors offer disconnected tools for content, testing, and personalization, Optimizely unites them into one seamless platform.
The secret ingredient that makes this possible is Optimizely Opal, our AI-powered marketing assistant. Opal isn't just a chatbot; it's the conductor of your marketing orchestra. With Opal, you can go from brainstorming a campaign, to generating the content, to launching an A/B test, and then personalizing the winning version for different audiences—all from a single, conversational interface. It eliminates the friction that slows marketing teams down, allowing you to connect every action directly to business results in a way no other platform can.
