Experiment with a destination in mind – Outrigger’s Optimizely journey
Experiment with a destination in mind – Outrigger’s Optimizely journey
Outrigger and Rightpoint discuss the ins and outs of how to properly plan, design and execute a scalable experimentation & personalization program that utilizes Optimizely content, Data Platform & Web Experimentation.
- Learn the importance of strategic planning and defining your program goals before you start.
- Tips on setting up resilient systems for your program on anything from naming conventions to your backlog prioritization strategy.
- How to go beyond simple wording updates and button color changes to more run more sophisticated experiments.