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The Total Economic Impact™ of Optimizely’s Experimentation Platform

Optimizely commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) businesses may achieve by deploying Optimizely’s experimentation platform. This study’s objective is to provide readers with a framework to evaluate the potential financial impact of Optimizely on their organizations.

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Download the full study here

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Forrester interviewed five decision-makers at four organizations with experience using Optimizely for experimentation in an effort to better understand the benefits, costs, and risks associated with this investment. For the purposes of this study, Forrester amassed the interviewees’ feedback and combined the results into a single study. 

Research highlights include:

  • Improved site performance due to testing resulted in $9.7 million in incremental profits
  • Increased developer productivity delivered $1.5 million in savings
  • Retired tools saved $1.9 million in subscription fees
  • Enhanced trust in data drove better decision-making