two men sitting in chairs

Why Opal is the most advanced AI platform for marketing

Join Optimizely President Shafqat Islam and AI Engineering lead Imran Yousuf as they delve into the technical workings of Optimizely's AI platform, Opal. Discover how Opal uses context engineering, behavioral augmenting agents, and a unique approach to tools and workflows to enhance marketing and experimentation efforts. Learn about the importance of large context windows, the role of retrieval-augmented generation (RAG), and how Optimizely One leverages Gemini to drive productivity and innovation for its customers.

Chapters

04:27 - Context engineering: What is it and why is it is important?

14:51 - RAG and large context windows

19:20 - Tools - Capabilities added to Opal

24:59 - Creating your own tools with Tool SDK and MCP Wrapper

26:40 - AI Agents: Instruction Agents and Specialized Agents

37:31 - Example shots

39:53 - Workflows and Autonomous Agents

47:00 - How do we make sure agents are doing their jobs right?

52:01 - Opal built into a full marketing operating system

55:46 - Why Gemini as the LLM?

Shafqat Islam

Imran Yousuf

Imran Yousuf

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