Content Marketing System icon Content Marketing Platform

Create exceptional content with the leading CMP

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

We're getting a huge volume of content out the door, and that wouldn't be possible without the Content Marketing platform. Our projects are moving through and getting completed much quicker, and we've even been able to repurpose existing content - the wheel is turning a lot quicker than before.

Cassandra Brill
Global Head of Digital, SFI Health

2X more. 2X faster. Infinitely more visibility.

Calendars

See. Share. Stay sharp. Content Marketing Platform's integrated marketing calendar software keeps your content, creative and campaigns on track.

Campaigns

Power your marketing campaigns with intelligent marketing project management software.

Work Requests

Skip the back and forth with streamlined intake forms and intelligent routing rules.

Tasks & workflows

See the difference that comes with using tools designed specifically for your marketing workflows.

Digital asset management

Save time, eliminate waste, and govern your brand with Library—a digital asset management tool purpose-built for marketing content.

Content editor

Create or upload any file type and annotate, version and collaborate on high-quality content that delivers exceptional marketing results.

Performance analysis

Content Marketing Platform's marketing performance software provides the metric teams need to demonstrate results and surface actionable insights.

Campaign planning and execution

Easily align teams to plans and manage shifting priorities so you can execute with flawless precision.

 

Replaces

Intake & resource management

Optimize team output by intelligently routing work to the right team and balancing workloads.

 

Replaces

Works with

Content production & distribution

Accelerate content and asset production, scale creation & easily publish content to your website and social media.

 

Replaces

Works with

Brand & asset management

Centralize where assets are stored & tracked so every asset can be easily found and used.

 

Replaces

Performance measurement

Optimize performance of your content and teams.

 

Replaces

Marketing Work Management Analytics
DAM Analytics
Web Analytics

Works with

The experts agree. Optimizely named a Leader in the 2022 Gartner Magic Quadrant for Content Marketing Platforms

For the fifth year in a row, Optimizely is named a Leader - again positioned highest for 'Ability to Execute' and furthest to the right for 'Completeness of Vision'. 

Tjenester og priser

Lag enestående digitale opplevelser. Gi redaktørene verktøy til å lage verdifull opplevelser gjennom å skape og kombinere ulike typer av innhold.

We've helped teams just like yours.

Learn how the Content Marketing Platform's marketing calendar software gives teams a single source-of-truth to visualize global marketing activity.