Content Marketing Platform
Calendars shouldn't be complicated
The Optimizely Content Marketing Platform's integrated marketing calendar keeps your content, creative and campaigns on track.
Coordinate from one place
A single, unified view for teams to seamlessly collaborate and pivot when priorities, deadlines or schedules change.
Provide key stakeholders visibility
Create a single-source-of-truth to ensure all stakeholders stay up-to-date on planned and in-progress initiatives.
Visualize your team's work
Tailor your calendar views with personalized filtering and focus on what matters most, when it matters most.
View shared global campaign strategies
Leverage our marketing calendar software for a single view across all planned and in-flight campaigns, with updates in real-time. Ensure all marketing activities roll-up to broader strategic initiatives with a comprehensive breakout of sub-campaigns and tasks.
- Timeline & Gantt Views
- Yearly, Quarterly & Weekly Filters
- Activity Rollups
Centralized calendars across teams
Track the execution of all content activities—both planned and published. Provide visibility across teams to encourage collaboration. In our marketing calendar software, you can drag-and-drop projects to shift deadlines, promoting agile planning to ensure a successful overall strategy. Typical calendar uses include:
- Editorial Calendar
- Content Calendar
- Social Media Calendar
- Communications Calendar
- Creative Calendar
- Email Calendar
Monitor progress and stay on time
Monitor campaign progress at-a-glance or drill into supporting activity with one click for a detailed view of who’s working on what and when, to ensure teams meet necessary deadlines.
- Campaign Popovers
- Health & Progress Tracking
- Actionable Calendar Views
Custom filtering & calendar views
Filter the calendar to focus on the work that matters most. Surface relevant activity for specific teams or individual contributors with customized filtering across geography, channel, target audience or any custom metadata.
- Saved Filters
- Customizable Metadata
- Complex Organization Filtering
Loved by marketers just like you
"The Optimizely Content Marketing Platform is a great tool for marketers to run campaigns effectively and efficiently. It gives control to the marketer and helps in immediate campaign execution by reducing the time spend on operational work."
Product Management/Marketing, Services Industry
