Bridge the gap between world-class content and headless commerce. This seamless integration pairs Optimizely’s industry-leading DXP with Commercetools’ composable, future-ready foundation to help you launch, experiment, and scale personalized shopping experiences in record time.
Composable Commerce. Optimized for Performance.
A Unified Engine for Content and Commerce.
The integration between commercetools’ product catalog and Optimizely’s CMS addresses one of the biggest pain points in enterprise retail: speed to market. Both companies are backed by global private equity and venture capital firm Insight Partners, providing an opportunity for aligned innovation and accelerated growth.
By using rich platform data from commercetools to inform AI agents within Optimizely Opal, marketers will be empowered to leverage product data directly in their CMS. This allows teams to create richer content experiences, while also reducing development cycles that slow campaign launches and inhibit marketers’ ability to quickly adapt to changing consumer demand. Combining these two industry-leading platforms means retailers can move faster – launching fully-personalized campaigns in weeks instead of months across every single channel.
The Result: Unify live commerce data in your CMS to create "contextual commerce" experiences. By weaving products into editorial content, you ensure every touchpoint is accurate, performant, and conversion-ready.
Why it works
From idea to storefront in seconds
Faster time-to-market
End-to-end workflows allow marketers to launch and optimize experiences without relying on development resources.
Unified content and commerce
Create content-rich, personalized experiences powered by real-time product and customer data across every brand, market, and channel.
AI-assisted content at scale
Use Opal AI to generate and enrich product content such as descriptions and sales copy in seconds, improving campaign velocity.
Integrated conversions through experimentation
Run A/B and multivariate tests across product, cart, and checkout flows and deploy what works instantly.
Marketer-owned digital experiences
Empower marketers to control product pages, personalize experiences, and update storefronts with no IT bottlenecks.
Composable and scalable architecture
A future-proof foundation that lets enterprise teams adopt, extend or replace services as needed without lock-in.
Deliver More Than Just a Transaction
In today’s retail landscape, a static grid of products isn't enough. Our integration allows you to layer Optimizely’s advanced experimentation and personalization engines on top of commercetools’ robust back-end. Test everything from cart layouts to personalized AI recommendations, and deploy winning experiences instantly across any channel.
Ready to modernize your retail stack?
Additional resources to explore
For technical teams ready to begin the implementation, our detailed configuration guide covers everything from API client setup in commercetools to field mapping within the Optimizely Connect Platform.