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Publisher: Baymard Category: Content & media Compatibility: Web Experimentation

With 78,000+ hours of targeted UI/UX research provided by Baymard, Optimizely Experimentation users have access to actionable best practices for identifying where to focus on experiment ideation and optimizing user experience.

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“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”

Will Close
Director of A/B Testing, , Nike

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