Celebrus

Elevate Personalization with Celebrus + Optimizely

Celebrus integrates with Optimizely Web and Feature Experimentation through its OpenAPI-compatible, RESTful API Connector. This real-time connection enables Celebrus to stream high-quality first-party data directly into Optimizely, enriching experimentation and personalization strategies with complete, compliant, and identity-resolved insights. Using Optimizely’s published API endpoints, Celebrus transmits behavioral signals, identity attributes, and any other relevant data points required for experimentation and targeting. Additional delivery mechanisms, including real-time data streams and enrichment pipelines, are also available depending on use case and architecture.

Key Benefits of the Integration

• No reliance on GA4 or third-party cookies: Celebrus captures first-party data natively, removing dependency on third-party trackers and mitigating data loss due to browser restrictions.
• Real-time activation without tagging: Full behavioral data capture is automatic — no manual tagging or data layer dependency.
• Smarter segmentation and variant testing: Enriched customer profiles and event streams improve Optimizely’s ability to target, test, and optimize in real time.
• Cross-session, cross-domain and cross-channel identity stitching: Celebrus provides persistent identity resolution to unify web, mobile, and app data across the customer journey.
• Increased ROI from experimentation: By powering Optimizely with more complete and accurate data, customers see greater impact from A/B tests, feature rollouts, and personalization efforts.
• This integration delivers richer context, faster insight, and more accurate results — helping Optimizely users achieve a new level of experimentation precision and customer relevance.

Celebrus enhances both by providing clean, real-time, first-party data and identity resolution, ensuring that Optimizely experiments are fuelled by accurate behavioural signals across devices and sessions — not just from isolated web interactions.

Integration Highlights

• Tag-Free Data Collection
  Eliminate the need for manual tagging or reliance on complex data layers. Celebrus captures all customer behaviors and interactions across all available digital properties automatically and in real time.
• Persistent Identity Across Sessions and Devices
  Maintain a unified profile and journey state in real-time and over time, ensuring continuation of the customer journey without requiring repeated information.
• Seamless Integration into Optimizely Workflows
  Celebrus’ high-quality behavioral data integrates directly into Optimizely, enhancing the platform’s experimentation and personalization capabilities.

Use Cases

In an era where third-party cookies are disappearing and privacy regulations are tightening; brands face the urgent challenge of understanding their audiences through trusted first-party data. Celebrus addresses this by capturing comprehensive, real-time data and resolving identities from unknown to known across channels in real-time and over time, uninhibited by the 7-day browser persistence limits placed on traditional third-parties. This enriched view offers brands a unified customer profile that strengthens Optimizely’s ability to execute meaningful experiments and scale personalization across the entire customer journey.

Availability

The Celebrus integration is available now. Contact us to learn how you can unlock identity-driven personalization and next-level experimentation with Optimizely + Celebrus.