Recordings Available Now!Bridging the gap between marketing and product

Missed our insightful discussion on aligning marketing and product teams? No worries, you can now catch all the valuable insights from our recent event. Watch the recordings now!

  • Learn why aligning product and marketing teams is essential to unlocking growth and efficiency. 
  • How to maintain momentum and become a truly data-driven organization.
  • How to excel on both the people and the tools side of experimentation.

Available on-demand now!

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Keynote presentation

Collaboration between marketing and product teams

Shafqat Islam, CMO Optimizely | Rupali Jain, CPO Optimizely
Shyvee Shi, Product Lead at LinkedIn & Corporate Innovation Expert 


track
Marketing

Lessons learned from running 127,000 experiments - Key takeaways from "The Evolution of Experimentation research" 

Lottie Linter, Head of BI and Analytics, Bloom & Wild
Mark Wakelin, Senior Consultant, Strategy and Value, Optimizely 

William Hill's journey towards experimentation excellence 

Chris James, Digital Consultant, William Hill 
Ed Tate, Customer Success Director, Optimizely

 

Optimizely x Optimizely: how the world's biggest experimentation company runs its own experiments 

Michiel Dorjee, Director of Digital Experience, Optimizely 

track
Product

The perfect experimentation product roadmap 

Thilo Richter, VP Product, Optimizely 

Rallying siloed functions to drive mobile app optimization 

Juliana Jackson, Data Strategy & Experimentation Practice LeadMedia.Monks
 
Rommil Santiago, Director, Solution Strategy, Optimizely

How to remove roadblocks in scaling low-maturity experimentation programs 

Shiva Manjunath, Senior Web Product Manager, CRO at Motive 
Rommil Santiago, Director, Solution Strategy, Optimizely 

Embedding experiment into your product development lifecycle 

David Carlile, Senior Product Strategy Director, Optimizely 

Featuring

Shyvee Shi
Shyvee Shi
Lottie Linter
Lottie Linter
Head of BI & Analytics, Bloom & Wild
Juliana Jackson
Juliana Jackson
Data Strategy & Experimentation Practice Lead, Media.Monks
Chris James
Chris James
Digital Consultant , William Hill
Shiva Manjunath
Shiva Manjunath
Senior Web Product Manager, Motive