06 maj | 10 minuterAI = over 40% more productivity: How we use AI at OptimizelyWe tested out our very own Optimizely Opal new AI capabilities. Call it guinea-pigging, but with results like over 40% more productivity—we're not complaining.
21 februari | 9 minuterAI experimentation: From ideation to results faster (for real)AI experimentation is about generating test ideas, automating variations, and analysis for smarter results. See how AI can optimize your A/B testing strategy.
17 mars | 9 minuterDigital growth: The future of digital experience optimizationDiscover how AI-powered experimentation and digital experience optimization drive growth with personalization and deep analytics for smarter decision-making.
28 mars | 6 minuterContextual bandits: The next step in personalizationLearn how contextual bandits deliver smarter personalization. See real-world examples, benefits, and how CMAB implementation drives higher conversion rates.
december 23, 2024 | 8 minuterSkala upp experimenteringsprogrammets mätvärden 2025Det finns en anledning till att vissa program för experimentering skalar upp medan andra stagnerar. Skillnaden ligger inte i deras verktyg eller talang, utan i de mätvärden de använder.
december 16, 2024 | 4 minuterWarehouse-native analytics: Future of data-driven experimentationSee how warehouse-native analytics enable organizations to test against true business outcomes, while keeping entire data in-house and maintaining governance.
22 januari | 2 minuterAI content repurposing: Transform existing content in minutesRepurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in minutes.
18 februari | 4 minuterHow to align your content marketing and social media teamsTeam alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media teams.
01 januari | 6 minuter15 mätvärden för content marketing som din plattform måste följa uppContent marketing utan prestationsspårning är som att kasta pil i mörkret. Här är de mätvärden för content marketing som ditt team behöver hålla ett öga på.
28 februari | 7 minuterA manager's guide to giving creative feedback (feat. frameworks)Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative feedback.
24 januari | 5 minuterGet aligned fast: 10 steps to an integrated marketing strategyFor seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what to do.
10 januari | 6 minuterThe 7 best content management systems of 2025Explore the top content management systems for 2025. Compare features, plus pros and cons, to find the best CMS platform for digital teams of all sizes.
18 februari | 15 minuterHow to conduct a website audit (with actionable next steps)Maximize your website’s ROI with this step-by-step guide to running a website audit, helping you improve SEO, content, and overall performance.
november 18, 2024 | 10 minuterHuvudlös SEO: Den kompletta guidenLär dig hur du optimerar din headless webbplats för SEO-framgång. Utforska bästa praxis för headless SEO för att öka webbplatsens synlighet och ranking i sökmotorer.
september 09, 2024 | 9 minuterHow to create a bada$$ website strategy in 2024This guide walks you through the strategic planning process for your website, including the benefits and best practices, and eight steps to get you started.
december 16, 2024 | 8 minuterYour detailed guide to enterprise CMSLooking for an enterprise CMS? Here’s your guide to the different options available, and how to choose the best one for your large organization.