Skip to content
Optimizely Logo

Förbättra varje digital kontaktpunkt

Ge meningsfulla 1:1-upplevelser som gör att dina kunder minns dem med enhetlig kunddata, verktyg för kontinuerlig testning och möjlighet att distribuera lärdomar på detaljnivå.

Run smarter tests. Ship with confidence.

Less guesswork. Fewer errors. More meaningful wins.

Convert every interaction.

Connected personalization that actually moves revenue.

Turn insight into momentum.

See what worked, act fast, and scale it everywhere.

AI that does more than suggest.

Agents that orchestrate, validate, and move you forward.

Adobe är gårdagens CMS. Optimizely driver moderna digitala upplevelser.

Fastna inte i en kostsam, komplex och Adobe-specialisttung installation .

Optimizely levererar ett framtidssäkert CMS som är enkelt att använda, snabbt att implementera och byggt för dagens (och morgondagens) digitala team.

Utforska hur våra företagskunder gynnas och hur vi jämför oss.

Travelers
Zoom
Electrolux
Skanska
Norwegian Air
Mazda
Travelers
Zoom
Electrolux
Skanska
Norwegian Air
Mazda

One platform that turns ideas into impact

WEB EXPERIMENTATION

Turn every web experience into a conversion engine.

Lightning fast, flicker-free tests to drive higher conversion — no developers needed.

Personalization

Personalize and WOW at every moment.

Build, test, and scale real-time personalized experiences that drive measurable revenue — not just engagement.

Feature EXPERIMENTATION

Ship smarter. Validate faster. Scale safely.

Accelerate the entire product lifecycle with safer tests, faster feature validation, and higher-quality releases.

ANALYTICS

Insight that drives action across every experience.

Get trusted, warehouse-native analytics across every experience so you can connect test results to real business outcomes.

Skapa innehåll tillsammans

Skapa och samarbeta om allt innehåll på samma ställe som ni skapar idéer: Tilldela uppgifter och enskilda steg i arbetsflödet för snabbare innehållsskapande och godkännanden. Lämna noteringar, kommentarer och @-omnämnanden direkt i redigeringsverktyget. Komplettera innehållsproduktionen med funktioner som AI-genererad text, bild och SEO-förslag.

  • Generering och optimering av innehåll med hjälp av AI
  • Flexibla arbetsflöden
  • Redigering av flera olika filformat och granskning av webbsidor

collaboration

Capture great ideas. From everyone.

Keep everyone in one place to ideate, plan optimization campaigns, track tasks, and share learnings.

DATa platform

Unify, segment, and activate your customer data customer data.

Create segments that refresh in real-time based on actual visitor behavior, preferences, and attributes.

We're a hit with the whole team.

Marketeers meet engineers. Engineers meet marketers. You're all going to love it here.

Optimizely Web Experimentation lets you build any number of metrics which can be much more complex than standard GA goals. Optimizely Web Experimentation works well with multiple tools in our marketing tech stack out of the box. In order to maximize value out of Adobe Target you need to buy more and more into the Adobe environment.

Jason Tabert

Manager, Experience, Zillow

background pattern
Between myself and my director, we advocated Optimizely down to the end...positioning our authors to be more effective...faster time to market...reduction in development.

Brian Savage

Senior Product Owner, Ryder

ryder-logo-light
I really like how quick and simple it is to test new ideas without needing a full deployment cycle. As a developer, I can easily implement experiments directly in code and see the impact almost instantly. The platform's flexibility allows us to update or replace page elements, try new layouts, or inject components on specific pages without disturbing production code. It's reliable, intuitive, and fits smoothly into our existing workflow.

Developer, G2 review

icon
I think Opal has all of the context within Optimizely, which is really helpful. It knows what the experiment is. We can actually feed it our website, and it can generate some great ideas of what tests we should be running.

Digital Personalization Manager

Global retail conglomerate

15 years leading the category. Tried, tested, and proven

Optimizely has been lauded by top analyst firms, with a total of eleven leadership positions in DXP and personalization.

2025 Gartner® Magic Quadrant™ for Digital Experience

A leader, 6 times in a row

Get the Gartner report >

2026 Gartner® Magic Quadrant™ for Personalization Engines

A leader, 2 times in a row

Get the Gartner report >

The Forrester Wave™ for Digital Experience Platforms, Q4 2025

A Leader

Get the Forrester report >

We have the team, infrastructure, and solutions to scale for your biggest moments

 

Vanliga frågor om A/B-testning

Ready to go from digital experience to digital expaaaaaansion?

Check out the full platform demo and we'll reach out for a consultation to show you what experience optimization looks like when it's connected, trusted, and built for scale.

Bara några detaljer först

Land
Stat
Provins
How did you hear about us?

Vi kan väl hålla kontakten?
Skulle du vilja få inbjudningar via mejl till våra evenemang och webinar samt bransch- och produktnyheter?

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.

Optimizely kommer att lagra och behandla dina personuppgifter enligt beskrivningen i vår integritetspolicy. Du kan när som helst återkalla ditt samtycke.