With a major organizational change underway, Full Beauty Brands’ experimentation program needs to be a strength, not a question mark.
FOR FULL BEAUTY BRANDS — FREE 1:1 SESSION — LIMITED SPOTS
A lot has changedLet’s score what Full Beauty Brands can build now
You’re already at the decision stage on where to invest in AI-driven experimentation. Sixty minutes gets you a fitness score, an agent shortlist, and a build plan that makes your program indispensable in the next chapter.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This isn’t a generic AI intro. We map Full Beauty Brands’ actual experimentation workflow, identify exactly where you sit on the AI maturity curve, and tell you what to build next—using the same diagnostic we’ve run with some of the largest programs in the world.
1
Full Beauty Brands’ AI maturity score
We score your program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where Full Beauty Brands sits against the industry benchmark, and get a gap analysis showing what it takes to move to the next stage.
2
Your AI mapping session
We dig into your actual workflow. Where does time go in your testing cycle? Where do things stall between hypothesis and launch? We map every stage and identify where an agent can make a real, measurable difference—specific to how Full Beauty Brands works, not a generic playbook.
3
Your three highest-value AI agents, identified
We don’t hand you a list of fifty things you could build. Every opportunity gets scored by impact and effort, so you leave with the three agents that will move the needle fastest—each with a breakdown covering what it does, what it replaces, and the time it saves.
4
Your training plan
Once you know what to build, we tell you how to build it. You leave with a personalized plan and priority access to Opal University—Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one at Full Beauty Brands getting asked “What’s our AI experimentation plan?”—this is for you. If you’re still getting your first tests off the ground, start there first.
This is for you if...
You’re leading experimentation at Full Beauty Brands and need a structured plan for integrating AI—not just a list of tools to evaluate
You’re running experiments but haven’t built AI into your program in a structured way
You need to show leadership a clear ROI case, not just a pilot
You’re ready to walk away with a build list, not a framework deck
Not quite yet if ...
You’re still getting your experimentation program off the ground—get the basics bedded in first
You’re looking for a general AI overview. This session is applied and specific
You can’t commit 60 focused minutes. This only works if you’re fully in it
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Full Beauty Brands’ experimentation practice, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
