The three highest-value agents for Inter IKEA’s scale — identified in 60 minutes.
FOR IKEA — FREE 1:1 SESSION — LIMITED SPOTS
A lot has changed.See what IKEA’s program can build with agents now
With a leaner central structure and an efficiency mandate now driving every decision, the question isn’t whether IKEA needs AI agents in its experimentation program — it’s which three to build first.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This 60-minute session maps IKEA’s actual experimentation workflow — across product discovery, checkout conversion, and seasonal campaign launches — and tells you exactly which agents will move the needle fastest for your team.
1
Inter IKEA’s AI maturity score
We benchmark IKEA’s program across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness — against the top retail and furniture experimentation teams globally. You see exactly where your program sits and what it takes to reach the next stage.
2
Your highest-friction flows, mapped
We dig into where your team’s time actually goes across product discovery, cart recovery, and checkout optimization — the three flows that drive conversion on a site at IKEA’s scale. Where are tests queuing? Where is manual work slowing delivery? We map every handoff so you can see exactly where an agent earns its keep.
3
Your three agents, scoped and ranked
Every opportunity gets scored by impact and build effort specific to IKEA’s journeys — product discovery and search relevance, cart and checkout conversion, and seasonal campaign launch velocity. You leave with three concrete agents: what each one does, what it replaces, and how it fits your current stack.
4
Your build plan, without the headcount
Once you know what to build, we show you how to layer agents into IKEA’s product discovery, checkout, and campaign flows without rewriting your stack or growing the team. You leave with a week-by-week build sequence and priority access to Opal University, Optimizely’s free AI experimentation cohort.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one at IKEA who gets asked “What’s our AI experimentation plan?” — this is for you. If you’re still getting your testing program off the ground, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation or CRO at IKEA who’s been asked how AI fits the program.
You’re running experiments across product discovery and checkout flows but haven’t built AI into your workflow in a structured way.
You need to show leadership a clear ROI case for AI agents — not a pilot and not a framework deck.
You’re ready to walk away with three specific agents scoped for IKEA’s highest-traffic journeys.
Not quite yet if ...
You’re still getting IKEA’s experimentation program off the ground — get the basics bedded in first.
You’re looking for a general AI overview — this session is applied to IKEA’s specific flows.
You can’t commit 60 focused minutes — this only works if you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Inter IKEA’s program and your highest-value conversion flows
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
