Let’s figure out which three AI agents will move Primark’s digital-to-store program fastest.
FOR PRIMARK — FREE 1:1 SESSION — LIMITED SPOTS
Fast stores, faster testsScore Primark’s AI experimentation readiness
As Primark opens in new markets, your digital experimentation program needs to match that velocity — 60 minutes gives you your AI fitness score, an agent shortlist built around your store discovery and new-market journeys, and a personalized training plan.
50+ programs benchmarked — Free — No pitch
A plan, not a pep talk.
This is built around Primark’s actual situation: driving millions of website visitors into stores across a growing international footprint while managing the hypothesis volume and resource constraints of a large-scale retail experimentation program. We score your maturity, map your highest-value journeys, and tell you exactly which three agents to build first.
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Primark’s AI maturity benchmark
We score Primark’s experimentation program across five dimensions and show where you stand against the top retail experimentation teams running at comparable scale — not a generic industry average. You walk away with a clear gap analysis and a precise view of what it takes to reach the next stage.
2
Mapping Primark’s highest-value flows
We map the journeys that drive Primark’s program: store discovery and footfall conversion, country-specific experience optimization as you enter new markets, and the seasonal content testing cycles where hypothesis volume outpaces team capacity. We identify exactly where your team is spending time that AI agents could reclaim.
3
Your three highest-value agents, scoped to Primark
Every opportunity is scored by impact and effort against Primark’s specific workflows. The agents with the highest yield typically cluster around seasonal campaign hypothesis generation, new-market activation testing, and the digital-to-store discovery loop. You leave with three agents, each with a breakdown of what it does, what it replaces, and the time it frees up each week.
4
Primark’s AI build plan
Once you know the three agents, you get a week-by-week build plan tailored to Primark’s team scale and the complexity of experimenting across both established and newly activated markets — plus priority access to Opal University, Optimizely’s free AI experimentation cohort, where you build with expert guidance without adding headcount.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the person at Primark getting asked ‘what’s our AI experimentation plan?’ — this session was built for you. If you’re still getting your experimentation foundations right, start there first.
This is for you if...
You lead experimentation at Primark and have been asked — by your CMO, your digital leadership, or both — to lay out the AI roadmap for the program.
You’re already running tests across Primark’s digital properties but haven’t integrated AI into your hypothesis generation, prioritization, or analysis workflow in any structured way.
You need to bring Primark’s leadership a credible ROI case for AI experimentation investment — tied to real digital-to-store and new-market activation impact.
You want to leave with a concrete agent shortlist and build plan, not another slide deck to take back to the team.
Not quite yet if ...
You’re still building Primark’s baseline experimentation program — get the foundations in place before adding AI on top.
You’re looking for a general AI overview — this session is applied directly to Primark’s workflows, not a survey course.
You can’t commit 60 focused minutes — this session only delivers value when you’re fully present.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Built around Primark’s experimentation practice, not a generic retail overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
