FOR JCPENNEY — FREE 1:1 SESSION — LIMITED SPOTS

New mandate,New mandate,JCPenney’s AI readiness scored in 60 minutes

With new digital leadership setting a higher bar, JCPenney’s experimentation program needs to show what AI-ready looks like.

JCPenney’s traffic is already there — the constraint is whether your AI workflow is moving as fast as the new leadership mandate demands, across checkout conversion, search relevance, and seasonal campaigns.

Book your AI fitness session

50+ programs benchmarked — Free — No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn’t a generic AI intro. In 45–60 minutes, we map JCPenney’s experimentation program across checkout conversion, search relevance, and seasonal campaign workflows — then score it against the top retail experimentation teams globally, so you walk away knowing exactly what to build next.

Your retail AI maturity score

We score JCPenney’s program across five dimensions — AI awareness, executive alignment, tool adoption, process integration, and agent deployment readiness. You see exactly where you sit versus the top retail experimentation teams globally, with a gap analysis showing what it takes to reach the next stage.

Your checkout-to-campaign mapping

We map how JCPenney’s team currently manages checkout conversion, search relevance, and seasonal campaign experiments — where time goes, where things stall, and where agents could step in. The output is specific to JCPenney’s actual retail flows, not a playbook built for a generic brand.

Your three agents, ranked by impact

Every opportunity gets scored by impact and effort — at JCPenney’s scale, the highest-value candidates are typically a checkout optimization agent, a search relevance agent, and a campaign velocity agent for peak trading periods. You leave with build specs for each: what it does, what it replaces, and the time it saves.

Your team’s build roadmap

Once we know which three to build, we sequence a plan scoped to JCPenney’s team and existing stack — so there’s no gap between this session and Monday morning. Priority access to Opal University means your team is building agents, not just planning them.

Your session host

You're in good hands

I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.

I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.

Wherever you're starting, there's a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.

USA

You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you’re the experimentation or digital optimization leader at JCPenney who’s now carrying an AI mandate from new executive leadership — this is for you. If JCPenney’s program is still building its foundational experiments, get those bedded in first.

This is for you if...

You’re a Head, VP, or Director of Experimentation or Digital Optimization at JCPenney carrying an AI mandate from new executive stakeholders

You’re running checkout, search, or seasonal campaign experiments but haven’t structured AI agents into those flows

You need to show leadership a clear AI ROI case — not a pilot proposal, not a framework

You’re ready to leave with a specific agent build list, not another deck

Not quite yet if ...

JCPenney’s experimentation program is still building its foundation — get the basics solid first

You’re looking for a general AI overview. This session is applied directly to JCPenney’s retail flows

You can’t commit 60 focused minutes. This only works if you’re fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Built around JCPenney’s checkout, search, and seasonal campaign experimentation flows
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

New mandate,New mandate,New mandate,New mandate,New mandate,New mandate,New mandate,New mandate,New mandate,New mandate,JCPenney’s AI readiness scored in 60 minutes

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.