FOR TARGET CORP. — FREE 1:1 SESSION — LIMITED SPOTS

Still evaluating?Still evaluating?Let’s settle the question for Target

You know what Optimizely does—here’s what it does now.

Target’s traffic scale means experiments reach significance fast—the bottleneck is workflow velocity, not sample size. In 60 minutes, we map your product discovery, checkout, and seasonal campaign flows against AI agents that have fundamentally changed what’s possible.

Book your AI fitness session

50+ programs benchmarked - Free - No pitch

A plan, not a pep talk.A plan, not a pep talk.

In 45 minutes, we run Target’s experimentation practice through the same diagnostic we’ve used with the largest retail programs in the world. We start with where you are today, map the workflows your team actually runs, and leave you with a ranked agent build list—specific to how Target operates, not a generic playbook.

Target’s AI maturity score

We benchmark Target’s program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness—and show exactly where you sit versus the top retail and omnichannel experimentation teams. You see the gap and what it takes to close it.

Map your revenue journeys

We dig into how Target runs product discovery and search, cart and checkout conversion, and seasonal campaign cycles—where experiments live, where handoffs slow things down, and where your team is doing work an agent could handle. We map every friction point against what’s buildable now.

Your three highest-value agents

Every opportunity is scored by impact and effort, not handed to you as a list of 50 possibilities. For Target’s traffic scale and test cadence, the highest-return agents surface around search relevance and real-time personalization, cart and checkout optimization, and seasonal campaign content velocity—each scoped with what it replaces and the time it returns.

A plan built for Target’s team

You leave with a week-by-week build plan designed for Target’s team and stack—layered into your existing experimentation and commerce workflow without adding headcount. Priority access to Opal University, Optimizely’s free AI experimentation cohort, is included.

Your session host

You're in good hands

I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.

I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.

Wherever you’re starting, there’s a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.

USA

You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you’re the one at Target who owns the question “what’s our AI experimentation plan?”—this is for you. If Target’s testing program is still getting off the ground, start there first.

This is for you if...

You’re a Head, VP, or Director of Experimentation at Target and you’ve been asked to present an AI roadmap for the program

Target runs experiments across product discovery, checkout, or seasonal campaigns but hasn’t structured AI into the workflow in a disciplined way

You need to show Target leadership a clear ROI case, not just a pilot proposal

You’re ready to walk away with an agent build list and a training plan, not a framework deck

Not quite yet if ...

Target’s experimentation program is still getting off the ground—get the basics bedded in first

You’re looking for a general AI overview—this session is applied and specific

You can’t commit 60 focused minutes—this only works if you’re fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Target’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Still evaluating?Let’s settle the question for Target

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.