Let’s lock in the three agents that will actually move Tractor Supply’s checkout conversion, loyalty engagement, and new category rollout numbers.
FOR TRACTOR SUPPLY — FREE 1:1 SESSION — LIMITED SPOTS
Decision time.Score Tractor Supply’s AI fitness in 60 minutes
60 minutes built around Tractor Supply’s real experimentation surfaces—checkout and cart recovery, Neighbor’s Club loyalty, and the new service and category journeys your recent expansion is creating—plus a ranked shortlist of the three agents worth building first.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This is not a generic AI session. In 45–60 minutes, we map Tractor Supply’s real experimentation landscape—your checkout and cart-recovery flows, Neighbor’s Club loyalty journeys, and the new category surfaces your recent expansion has created—and tell you exactly which three AI agents to build next, using the same diagnostic process we’ve used with the world’s biggest experimentation programs.
1
Your retail experimentation benchmark
We score Tractor Supply’s program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness—then show you exactly where you stand against the top omnichannel retail experimentation teams. You see the gaps and what it takes to close them.
2
Map your highest-value journeys
We dig into the flows where Tractor Supply’s experimentation ceiling is highest: checkout and cart-recovery rates, Neighbor’s Club loyalty enrollment and engagement, and the new service and category surfaces your recent expansion is opening up. We identify where time is being lost, where hypotheses are stuck, and where an AI agent could take manual work off your team’s plate.
3
Your three agents, ranked by impact
Every opportunity gets scored by business impact and implementation effort against Tractor Supply’s specific journeys. You leave with the three agents—across checkout optimization, loyalty personalization, and new category rollouts—that will move the needle fastest, each with a breakdown of what it does, what it replaces, and what it saves your team.
4
Your team’s build plan
Your personalized plan maps against Tractor Supply’s current setup and team structure, with priority access to Opal University—Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support. No additional headcount required.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one Tractor Supply turns to when leadership asks “what’s our AI experimentation plan?”—and you need real outputs built around your actual program, not a vendor deck—this is for you.
This is for you if...
You’re a Head, VP, or Director of Experimentation or CRO at Tractor Supply who’s been asked for an AI roadmap, not just a pilot
You’re running tests across Tractor Supply’s checkout, loyalty, or new category journeys and want to know where AI agents belong
You need to show Tractor Supply leadership a clear ROI case for AI in experimentation, not just a proof of concept
You’re ready to leave with a ranked build list specific to Tractor Supply’s real flows, not a generic framework
Not quite yet if ...
You’re still getting Tractor Supply’s experimentation program off the ground—get the basics bedded in first
You’re looking for a general AI overview—this session is applied and specific to Tractor Supply’s actual journeys
You can’t commit 60 focused minutes—this only works if you’re fully in it
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Built around Tractor Supply’s checkout, loyalty, and new category journeys—not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
