Dick’s product discovery, checkout, and ScoreCard loyalty flows run across a growing format footprint — more journeys than any team can optimize manually.
FOR DICK'S SPORTING GOODS — FREE 1:1 SESSION — LIMITED SPOTS
At the decision line?Get Dick’s Sporting Goods’ AI experimentation score.
60 minutes. Your AI fitness score, an agent shortlist mapped to Dick’s product discovery, checkout, and ScoreCard loyalty flows, and a build plan your team can execute without adding headcount.
50+ programs benchmarked — Free — No pitch
A plan, not a pep talk.
This isn’t a generic AI intro. We map Dick’s Sporting Goods’ actual experimentation workflow across product discovery, checkout, and loyalty — score your AI maturity against the top retail programs in the world, and tell you exactly which agents to build next.
1
Your retail AI maturity benchmark
We score Dick’s Sporting Goods across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where you stand against the top retail experimentation programs and get a gap analysis showing what it takes to reach the next level.
2
Dick’s workflow, mapped end to end
We dig into how Dick’s Sporting Goods actually runs experiments — where does time go across product discovery, cart recovery, and ScoreCard re-engagement flows? We surface every stage where an AI agent could make a measurable difference, specific to Dick’s workflows, not a generic template.
3
Your three highest-value agents, ranked
Every opportunity across Dick’s search relevance, checkout, and loyalty flows gets scored by impact and effort — so Dick’s Sporting Goods leaves with the three agents that move the needle fastest, each with a breakdown of what it does, what it replaces, and the time it saves.
4
Your build plan
Once Dick’s Sporting Goods knows what to build, we tell you how. You leave with a personalized plan and priority access to Opal University — Optimizely’s free AI experimentation cohort — built to fit Dick’s existing workflow without adding headcount.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the experimentation leader at Dick’s Sporting Goods who gets asked “what’s our AI plan for search, checkout, and loyalty?” — this is for you. If you’re still getting your experimentation program off the ground, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation or CRO at Dick’s Sporting Goods who’s been asked “What’s our AI experimentation plan?”
Dick’s Sporting Goods is running experiments across digital channels but hasn’t built AI agents into the workflow in a structured way
You need to show Dick’s leadership a clear ROI case for AI in experimentation — not just a pilot
You’re ready to walk away with a build list scoped to Dick’s checkout, search, and ScoreCard loyalty flows — not a framework deck
Not quite yet if ...
Dick’s Sporting Goods’ experimentation program is still in early stages — get the basics bedded in first
You’re looking for a general AI overview — this session is applied and specific to Dick’s workflows
You can’t commit 60 focused minutes — this only works if you’re fully in it
Free. Private. No pitch.
Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Dick’s Sporting Goods’ experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
