Your marketplace journeys—search, checkout, and seller onboarding—are exactly where agents move the needle fastest.
FOR BOL.COM — FREE 1:1 SESSION — LIMITED SPOTS
Still evaluating agents?Let’s map bol.com’s AI build list
bol.com operates at a scale where any hypothesis reaches significance quickly—the bottleneck isn’t traffic, it’s having a clear agent roadmap built around your highest-converting marketplace flows. 60 minutes and we’ll hand you the build list.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
60 minutes built around bol.com’s actual marketplace operations—search-to-checkout conversion, seller onboarding, and the flows that drive platform growth. We map your experimentation program step by step and leave you with an agent shortlist ranked by impact, not theory.
1
bol.com’s marketplace AI maturity score
We score bol.com’s experimentation program across five dimensions and show exactly where you sit against the top e-commerce experimentation teams in Europe. You see the full gap map—and precisely what it takes to move to the next stage against programs running at comparable scale.
2
Your marketplace flows, mapped for agents
We dig into bol.com’s specific journeys: search relevance and product discovery, checkout and cart conversion, and seller onboarding and performance. Where does manual work pile up? Where is your team repeating decisions an agent could handle? We map every stage and pinpoint where AI creates measurable lift.
3
Your three highest-value agents, identified
Not a list of fifty possibilities. Every opportunity gets scored by impact and effort against bol.com’s specific flows—search, checkout, and seller growth. You leave knowing which three agents to build first, each with a breakdown of what it does, what it replaces, and the conversion lift it targets.
4
Your team’s build plan
Once we know what to build, we map how bol.com’s team builds it—without adding headcount or overhauling what’s already running. You leave with a prioritized plan and priority access to Opal University, where you build your agents with expert guidance alongside other marketplace experimentation leaders.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you lead bol.com’s experimentation program and you’re getting asked “what’s our AI plan for the marketplace?”—this is for you. If you’re still building out your core testing infrastructure, start there first.
This is for you if...
You lead bol.com’s experimentation program and need a concrete AI agent roadmap for your marketplace flows—not a concept paper.
You’re running structured experiments across search, checkout, or seller onboarding but haven’t built AI into the program in a deliberate way.
You need to show bol.com’s leadership a clear ROI case for AI agents tied to real marketplace metrics.
You’re ready to walk away with a specific build list for bol.com’s highest-converting marketplace flows.
Not quite yet if ...
You’re still building out bol.com’s core experimentation practice—get the fundamentals running first.
You’re looking for a general AI overview. This session goes deep on applied, marketplace-specific agents.
You can’t commit 60 focused minutes. This only works when you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Built around bol.com’s marketplace flows, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
