Let's map which AI agents accelerate Gannett's subscription, affiliate, and audience experiments — and identify the three to build first.
FOR GANNETT — FREE 1:1 SESSION — LIMITED SPOTS
New revenue streams,new tests for Gannett's program
Gannett's experimentation surface spans subscription paywalls, affiliate content, and audience campaigns across hundreds of properties. The bottleneck isn't traffic or ideas — it's test velocity. 60 minutes maps exactly where AI agents break that constraint.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
In 45–60 minutes, we map Gannett's actual experimentation workflow across subscription paywalls, affiliate content, and audience campaigns — score the program against the top digital media experimentation teams — and leave you with three agents to build, not a strategy deck.
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Gannett's AI maturity score
We score Gannett's program across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness — then benchmark you against the top digital media and publishing experimentation teams. You see exactly where you sit and what it takes to lead.
2
Mapping your content experiments
We dig into how Gannett's team actually runs tests across subscription paywalls, affiliate content launches, and audience engagement campaigns across the USA TODAY Network. Where does time go? Where do things stall? We map every stage to find where an AI agent replaces the manual work.
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Your three highest-value agents
Not a list of 50 possibilities. We score every opportunity by impact and effort, and scope the three that move the needle fastest for Gannett — subscription conversion, affiliate monetization, and content engagement across the full network. Each comes with a breakdown: what it does, what it replaces, and what it frees up.
4
Your AI build plan
Once we've identified the three agents, we build out Gannett's week-by-week roadmap and give you priority access to Opal University — Optimizely's free AI experimentation cohort where your team builds with expert guidance and community support, without adding headcount.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you're the one at Gannett who gets asked “what's our AI experimentation plan?”—this is for you. If you're still getting your experimentation program off the ground, start there first.
This is for you if...
You're the experimentation or CRO lead at Gannett responsible for the AI strategy across subscription, affiliate, and content monetization programs.
You're running tests across the USA TODAY Network but haven't integrated AI agents into your program in any structured way.
You need to show Gannett's leadership a concrete AI ROI case—not another pilot that goes nowhere.
You want to leave with a specific build list for Gannett's subscription and content flows, not a framework deck.
Not quite yet if ...
Gannett's experimentation program is still getting established—get the basics running first.
You're looking for a general AI overview, not an applied program review specific to Gannett's workflows.
You can't commit 60 focused minutes to Gannett's program right now.
Free. Private. No pitch.
Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Gannett's subscription and content monetization programs
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
