The subscriber acquisition, engagement, and retention experiments worth running now look different from the ones you ran the last time we worked together.
FOR HOME BOX OFFICE — FREE 1:1 SESSION — LIMITED SPOTS
A lot has changedlet’s see where Home Box Office’s streaming program stands now
The AI toolset in experimentation has moved decisively since Home Box Office last ran with us—and your subscriber acquisition, engagement, and retention flows deserve to catch up. 60 minutes gets you a maturity score built for streaming, an agent shortlist ranked for your flows, and a concrete build plan.
50+ programmes benchmarked - Free - No pitch
A plan, not a pep talk.
This isn’t a generic AI overview. In 45–60 minutes, we map Home Box Office’s actual experimentation workflow against its streaming priorities—subscriber acquisition, engagement, and retention—and tell you exactly which agents to build next, using the same diagnostic process we’ve run with some of the biggest streaming and experimentation programs in the world.
1
Your streaming maturity benchmark
We score Home Box Office’s program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent readiness—benchmarked against the top streaming and broadcasting experimentation teams in our network. You see exactly where you stand and what it takes to reach the next tier.
2
Mapping your subscriber flows
We dig into where your team’s time actually goes across subscriber acquisition, engagement, and retention. Where does test velocity stall? Where is your team doing work an agent could handle instead? We map every stage of Home Box Office’s streaming workflow and identify where AI makes a real, measurable difference.
3
Your three highest-value agents
We rank every AI opportunity by impact and effort. For a streaming team at Home Box Office’s scale, the highest-value agents center on subscriber conversion, content engagement personalization, and churn-signal detection—each with a breakdown of what it replaces and the velocity it unlocks.
4
A build plan for your team
Once you know what to build, you leave with a personalized plan that fits alongside what Home Box Office already runs—no additional headcount required. You also get priority access to Opal University, Optimizely’s free AI experimentation cohort, where you build with expert guidance and community support.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one at Home Box Office who gets asked ‘what’s our AI experimentation plan for streaming?’—this is for you. If you’re still figuring out whether to run experiments at all, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation or CRO at Home Box Office who’s been asked to define an AI roadmap for your streaming experimentation program.
You’re running subscriber and engagement experiments today but haven’t built AI into your workflow in a structured way.
You need to show leadership a clear ROI case for AI in experimentation, not just a streaming pilot.
You’re ready to walk away with a concrete build list for your team, not another framework deck.
Not quite yet if ...
You’re still getting your experimentation program off the ground—get the basics bedded in first.
You’re looking for a general AI overview. This session is applied to your specific streaming flows.
You can’t commit 60 focused minutes. This only works if you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Home Box Office’s subscriber acquisition and retention experimentation practice, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
