FOR FIGMA — FREE 1:1 SESSION — LIMITED SPOTS

Big AI bets.Big AI bets.Make sure Figma’s experimentscan validate them.

Your AI roadmap is accelerating — your experimentation program should be too.

Figma is shipping AI capabilities at a pace most experimentation programs aren’t built to validate. This session scores your program against your product roadmap and maps the three agents that will have the highest impact on Figma’s free-to-paid and feature activation flows.

Book your AI fitness session

50+ programs benchmarked — Free — No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn’t a generic AI intro. We map Figma’s actual experimentation workflow against the pace of your AI product roadmap, using the same diagnostic we’ve run with some of the most advanced product-led experimentation programs in the world.

Your AI maturity score

We score Figma’s program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent readiness—benchmarked against the top product-led experimentation teams in software. You see your exact gap and what closes it.

Figma’s experimentation workflow, mapped

We dig into your free-to-paid conversion flows, feature activation paths, and enterprise upgrade journeys—finding exactly where your team loses time and where an AI agent makes a measurable difference. Specific to how Figma runs tests, not a generic playbook.

Three agents, ranked for Figma

Every opportunity gets scored by impact and effort. You leave knowing which three agents to build first—whether that’s accelerating free-to-paid activation, surfacing the right upgrade prompt, or automating hypothesis generation for Figma’s highest-traffic flows.

Your training plan

Once you know what to build, we show you how. You leave with a personalized plan and priority access to Opal University—Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support.

Your session host

You’re in good hands

I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.

I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.

Wherever you’re starting, there’s a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.

USA

You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you’re the one at Figma who gets asked “what’s our AI experimentation plan?” — this is for you. If you’re still getting your experimentation program off the ground, start there first.

This is for you if...

You’re a Head, VP, or Director of Experimentation or Product at Figma who owns the answer to “what should we test next?”

You’re running experiments across Figma’s product flows but haven’t structured AI into the workflow yet

You need a clear ROI case for AI in Figma’s experimentation program, not just a pilot

You’re ready to walk away with a build list, not a framework deck

Not quite yet if ...

You’re still getting Figma’s experimentation program off the ground—get the basics bedded in first

You’re looking for a general AI overview—this session is applied and specific to Figma’s product workflows

You can’t commit 60 focused minutes—this only works if you’re fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Figma’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Big AI bets.Make sure Figma’s experimentscan validate them.

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.