FOR BEST BUY — FREE 1:1 SESSION — LIMITED SPOTS

A lot has changed.A lot has changed.Here's what Best Buy'sAI program can do now

Let's build the AI experimentation roadmap your new leadership team will want to see.

60 minutes. Best Buy's AI fitness score, an agent shortlist built for your highest-impact omnichannel journeys — product discovery, checkout conversion, and Totaltech upsell — and a plan ready to present to new leadership.

Book your AI fitness session

50+ programs benchmarked - Free - No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn't a generic AI walk-through. We map Best Buy's actual experimentation footprint — across product discovery, checkout conversion, and Totaltech enrollment — score it against the top omnichannel retail programs, and tell you exactly which three agents will move those journeys fastest.

Best Buy's retail benchmark

We score Best Buy's program across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where you stand against the top omnichannel retail experimentation teams, and get a gap analysis showing what it takes to reach the next tier.

Mapping your omnichannel flows

We dig into where experiments live today — product search and discovery, cart and checkout conversion, and Totaltech and services upsell. Where does time go between hypothesis and live test? Where are your highest-traffic journeys running without structured AI? We map every friction point and identify where agents replace manual overhead.

Three agents, ranked for Best Buy

We don't hand you a wish list. Every opportunity gets scored by impact and effort — prioritized for Best Buy's omnichannel model, where search relevance, checkout recovery, and membership upsell move the most revenue. You leave with the three agents that will move the needle fastest, each with a breakdown of what it does, what it replaces, and what it saves.

Your build plan, not a roadmap

Once you know what to build, we tell you how. You leave with a personalized week-by-week plan and priority access to Opal University — Optimizely's free AI experimentation cohort — designed to fit alongside Best Buy's existing program without adding headcount.

Your session host

You're in good hands

I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.

I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.

Wherever you're starting, there's a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.

USA

You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you're the one at Best Buy who gets asked 'what's our AI experimentation plan?' — this is for you. If you're still building out your core testing practice, start there first.

This is for you if...

You're a Head, VP, or Director of Experimentation or Digital at Best Buy who's been asked 'What's our AI experimentation plan?'

You're running experiments across product discovery or checkout, but haven't built AI into your program in a structured way

You need to show Best Buy's incoming leadership a clear ROI case — not just a pilot

You're ready to walk away with a build list for your omnichannel journeys, not a framework deck

Not quite yet if ...

You're still building Best Buy's core experimentation practice — get the foundational testing cadence in place first

You're looking for a general AI overview — this session is applied and specific to retail and omnichannel journeys

You can't commit 60 focused minutes — this only works if you're fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Best Buy's omnichannel experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.Here's what Best Buy'sAI program can do now

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.