You’re already weighing your AI experimentation options—let’s build the Circle K-specific plan so you walk away with three agents to prioritize, not a list of possibilities.
FOR CIRCLE K — FREE 1:1 SESSION — LIMITED SPOTS
Loyalty, food, fuel.Your AI fitness scorefor Circle K’s experimentation program.
Circle K’s scale means experiments reach significance fast—the bottleneck is knowing which AI-assisted tests to prioritize across loyalty, foodservice, and your growing forecourt experience. 60 minutes of diagnostic work resolves that.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This isn’t a generic AI intro. In 60 minutes, we map Circle K’s actual loyalty, foodservice, and forecourt experimentation opportunities—then tell you exactly which AI agents to build first, and how to get your team running them without adding overhead.
1
Your AI maturity score
We score Circle K’s experimentation program across five dimensions and benchmark it against the top convenience and fuel retail teams globally—so you can see exactly where you sit, what the gap looks like, and what it takes to close it.
2
Your AI mapping session
We map your actual workflows across loyalty enrollment, foodservice promotion, and forecourt activation—finding where an agent could eliminate manual work, surface sharper hypotheses, or run tests your team currently doesn’t have bandwidth for. This is specific to how Circle K operates today, not a generic playbook.
3
Your three highest-value AI agents, identified
Every opportunity gets scored by impact and effort. You leave with the three agents—most likely spanning loyalty offer personalization, foodservice upsell optimization, and digital forecourt experience—that will move Circle K’s conversion metrics fastest, each with a breakdown covering what it does, what it replaces, and the time it saves.
4
Your training plan
Once you know what to build, we tell you how to build it—fitting alongside Circle K’s existing experimentation workflow without adding headcount. You leave with a prioritized plan and priority access to Opal University, Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one at Circle K who gets asked “what’s our AI experimentation plan?”—this is for you. If you’re still building out your test-and-learn foundations, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation, CRO, or Product at Circle K who’s been asked “What’s our AI experimentation plan?”
You’re running experiments across loyalty, foodservice, or digital channels but haven’t structured AI into your workflow yet
You need to show Circle K’s leadership a concrete ROI case, not just a pilot proposal
You’re ready to walk away with a specific build list for your team, not a framework deck
Not quite yet if ...
You’re still getting your experimentation program off the ground—get the basics bedded in first
You’re looking for a general AI overview. This session is applied and specific
You can’t commit 60 focused minutes. This only works if you’re fully in it
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Circle K’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
