FOR MATTRESS FIRM — FREE 1:1 SESSION — LIMITED SPOTS

A lot has changedA lot has changedSee what Mattress Firm’s stack can do now

Under a new parent, the pressure to show AI-driven ROI just moved up the agenda — let’s score where Mattress Firm stands.

60 minutes. An AI fitness score for Mattress Firm’s experimentation program, a ranked agent shortlist built around your sleep quiz, seasonal promotions, and checkout flows, and a personalized training plan — all without a pitch.

Book your AI fitness session

50+ programs benchmarked — Free — No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn’t a vendor pitch. We map Mattress Firm’s actual experimentation surfaces — your sleep quiz, seasonal promotions, and checkout flows — score you against the retail industry’s top-performing programs, and tell you exactly which AI agents to build first using the same diagnostic we’ve run with some of the world’s largest experimentation teams.

Your retail AI maturity score

We score Mattress Firm across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where you stand against top specialty retail and home goods experimentation programs, and get a gap analysis showing precisely what it takes to move to the next stage.

Map your highest-leverage surfaces

We dig into Mattress Firm’s real experimentation surfaces: the sleep quiz and product recommender that guide high-consideration purchases, the seasonal promotions that drive your biggest revenue spikes, and the checkout flows where drop-off is most costly. We map exactly where workflow time is lost and where AI agents should land first.

Three agents ranked for your journeys

Every opportunity gets scored by impact and effort against Mattress Firm’s specific surfaces. You leave with the three agents that will move the needle fastest — each tied to one of your highest-leverage journeys — with a clear brief covering what it does, what it replaces, and what it saves.

Your training plan

You leave with a week-by-week build plan designed around Mattress Firm’s existing team and workflows — no rip-and-replace required. Plus priority access to Opal University, Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support.

Your session host

You’re in good hands

I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.

I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.

Wherever you’re starting, there’s a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.

USA

You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you’re the Mattress Firm leader who gets asked “What’s our AI experimentation plan?” — and you’re ready to answer with a concrete build list, not a strategy deck — this is for you. If you’re still standing up your first tests, start there.

This is for you if...

You’re a Head, VP, or Director of Experimentation or Digital at Mattress Firm who’s been asked to produce a clear AI experimentation plan

You’re running experiments on your sleep quiz, checkout, or seasonal promotion flows but haven’t structured AI into the workflow yet

You need to make a performance case for AI investment that holds up to leadership’s growth targets — not just a pilot project

You’re ready to leave with a ranked agent shortlist and build plan, not a framework deck

Not quite yet if ...

You’re still getting Mattress Firm’s experimentation program off the ground — get the basics bedded in first

You’re looking for a general AI overview — this session is applied and specific to your program

You can’t commit 60 focused minutes — this only works if you’re fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Mattress Firm’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

A lot has changedA lot has changedA lot has changedA lot has changedA lot has changedA lot has changedA lot has changedA lot has changedA lot has changedA lot has changedSee what Mattress Firm’s stack can do now

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.