FOR DRAFTKINGS — FREE 1:1 SESSION — LIMITED SPOTS

A lot has changed.A lot has changed.Here’s what DraftKingscan build now

The Super App race is won by the team that learns fastest — not the team with the most tests waiting in a backlog.

DraftKings is unifying sportsbook, casino, and prediction markets into one product — multiple high-stakes user journeys, one session to optimize. This workshop gives you an AI fitness score, a scoped agent shortlist, and a plan built for how DraftKings actually operates.

Book your AI fitness session

50+ programs benchmarked - Free - No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn’t a generic AI overview. In 45–60 minutes, we map DraftKings’ actual experimentation workflows across sportsbook, casino, and prediction markets—score your program against the fastest-moving gaming teams—and tell you exactly what to build next.

Your AI maturity score

We benchmark DraftKings’ experimentation program across five dimensions against the top gaming and sports betting teams globally. You see exactly where your deposit-to-engagement and cross-product activation loops sit against the industry’s fastest movers—and what it takes to reach the next stage.

Your Super App experimentation map

We dig into DraftKings’ optimization workflows across sportsbook, casino, and prediction markets—specifically where deposit completions stall, where cross-sell between verticals breaks down, and where player re-engagement drops off. You see exactly where AI agents create measurable lift, specific to how DraftKings operates.

Your three highest-value agents, ranked

Every agent opportunity gets scored by impact and effort for DraftKings’ specific journeys. Deposit funnel optimization, cross-vertical engagement, and player re-engagement are the usual frontrunners—you leave with three named, scoped agents ranked by what moves revenue fastest for DraftKings’ business.

Your training plan

You leave with a week-by-week plan built for DraftKings’ existing team and stack—no new headcount required. Plus priority access to Opal University, Optimizely’s free AI experimentation cohort, where you build your agents with expert guidance and community support.

Your session host

You're in good hands

I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.

I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.

Wherever you're starting, there's a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.

USA

You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

Europe or the U.K.

You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you’re the one at DraftKings who gets asked “what’s our AI experimentation plan across the Super App?” — this is for you. If you’re still getting your baseline experimentation practice off the ground, start there first.

This is for you if...

You lead experimentation at DraftKings and need a clear AI roadmap across your sportsbook, casino, and prediction market journeys

You’re running tests but haven’t structured AI into your deposit and cross-sell optimization workflows

You need a concrete ROI case for leadership, not another pilot proposal

You’re ready to walk away with a build list for your three highest-value AI agents, not a framework deck

Not quite yet if ...

You’re still establishing DraftKings’ baseline experimentation practice — get that foundation solid first

You’re looking for a general AI briefing; this session is applied and specific to your workflows

You can’t commit 60 focused minutes; this only works if you’re fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to DraftKings’ multi-vertical experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.A lot has changed.Here’s what DraftKingscan build now

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.