Let’s figure out which three agents Williams-Sonoma should build first — across checkout, discovery, and your multi-brand customer journeys.
FOR WILLIAMS-SONOMA — FREE 1:1 SESSION — LIMITED SPOTS
New brands, new groundWilliams-Sonoma’s AI experimentation readiness, scored in 60 minutes
With new leadership steering the Pottery Barn brands toward digital-first growth and a UK expansion already underway, the pace at which Williams-Sonoma can run, learn, and ship experiments is now a strategic constraint. 60 minutes gets you an AI fitness score, an agent shortlist, and a build plan built around your checkout, discovery, and cross-brand journeys.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
In 60 minutes, we map Williams-Sonoma’s actual experimentation workflow — across checkout conversion, product discovery, and the cross-brand journeys that drive your highest-value customers — and tell you exactly where AI agents will have the biggest impact, not a generic playbook.
1
Your AI maturity baseline
We score Williams-Sonoma across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness—and benchmark you against the top retail experimentation teams. You see exactly where you sit, where the gaps are, and what it takes to close them.
2
Where your journeys get stuck
We dig into how Williams-Sonoma actually runs experiments—across your checkout flows, search and product discovery experience, and cross-brand upsell sequences between Williams-Sonoma, Pottery Barn, and West Elm. Where does time go? Where do bottlenecks slow your cadence of learning? We map every stage and identify the exact points where AI can make a measurable, repeatable difference.
3
Your three highest-value agents
Every opportunity gets scored by impact and effort—for Williams-Sonoma’s specific business. You leave with a prioritized shortlist of agents that will move the needle fastest: likely a checkout conversion agent, a search relevance and discovery agent, and a cross-brand personalization agent, each with a breakdown of what it does, what it replaces, and what it saves.
4
Your build plan, ready to run
Once you know what to build, we show you how to get there—in a plan that fits alongside what Williams-Sonoma’s team already runs, without adding headcount or rebuilding your stack. You also get priority access to Opal University, Optimizely’s free AI experimentation cohort where you build with expert guidance and community support.
Your session host
You're in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one at Williams-Sonoma who gets asked “what’s our AI experimentation plan across the brands?” — this is for you. If you’re still getting basic experimentation off the ground, start there first.
This is for you if...
You lead experimentation, CRO, or digital product at Williams-Sonoma and need a clear AI roadmap that goes beyond a pilot.
You’re running experiments on checkout, discovery, or cross-brand flows but haven’t built AI into the workflow in a structured way.
You need to present Williams-Sonoma’s leadership with a concrete ROI case for AI in experimentation, not just a framework.
You’re ready to leave with a build list, not a deck.
Not quite yet if ...
You’re still getting Williams-Sonoma’s experimentation program off the ground—get the basics bedded in first.
You’re looking for a general AI overview—this session is applied and specific to your workflows.
You can’t commit 60 focused minutes—this only works if you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Williams-Sonoma’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
