Since 2K was last here, agents have changed what's possible—let's make sure you build the right three first.
FOR 2K GAMES — FREE 1:1 SESSION — LIMITED SPOTS
Still evaluating agents?Let's pressure-test the three 2K Games should build first
2K's live-service titles depend on getting player behavior experiments right, on tight release windows—exactly where AI agents compound fastest. In 60 minutes, you'll walk away with your AI fitness score, a ranked agent shortlist built around your live-ops flows, and a training plan your team can execute without adding headcount.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This isn't a generic AI intro. In 45–60 minutes, we map 2K Games' actual experimentation reality—your live-ops content cycles, in-game store flows, and player activation journeys—identify where you sit on the AI maturity curve, and tell you exactly which agents to build next.
1
Your AI maturity score
We score 2K Games' program across five dimensions—AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness—and benchmark you against the top live-service gaming experimentation teams. You leave knowing exactly where you sit and what moving to the next stage requires.
2
Your live-ops AI map
We dig into how 2K's teams actually run experiments—across seasonal content drops, in-game store promotions, and player activation flows. Where does time go between a hypothesis and a result? We map every stage and surface where AI agents can take over work your team is doing manually today.
3
Your three agents, ranked
Every opportunity across 2K's live-ops, monetization, and activation flows gets scored by impact and effort. You leave with the three agents—spanning seasonal content optimization, in-game offer targeting, and player activation—ranked for your program, each with a breakdown of what it does and what it replaces.
4
Your build plan
Once the shortlist is confirmed, we map the path to building it—fitted to 2K's team size and existing test cadence so you can start on the first agent without blocking a seasonal release. You leave with a personalized plan and priority access to Opal University, Optimizely's free AI experimentation cohort.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you're leading experimentation at 2K Games and you've been asked what the AI plan is for your live-service titles—this is for you. If you're still building the foundations of your testing program, start there first.
This is for you if...
You lead experimentation at 2K Games and you've been tasked with putting an AI strategy behind your live-service testing program
You're running experiments on seasonal content, in-game store flows, or player activation—but AI agents aren't structured into the process yet
You need to show 2K's leadership a clear ROI case for agentic experimentation, not another pilot framework
You're ready to walk away with a specific agent build list scoped to your live-ops program
Not quite yet if ...
2K's experimentation program is still getting off the ground—get the foundations bedded in first
You're looking for a general AI overview—this session is specific to 2K's live-service journeys and workflows
You can't commit 60 focused minutes—this only works if you're fully in it
Free. Private. No pitch.
Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to 2K Games' live-service experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
