FOR SKIMS — FREE 1:1 SESSION — LIMITED SPOTS

More collections,More collections,not enough tests for SKIMS

Let's score SKIMS's experimentation readiness and identify the three agents that keep pace with your launch cadence.

SKIMS is launching new collections and entering new markets faster than any test queue can cover. 60 minutes gives you an AI fitness score, an agent shortlist built for your highest-value conversion flows, and a week-by-week build plan your team can execute without adding headcount.

Book your AI fitness session

50+ programs benchmarked — Free — No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn't a generic AI intro. In 45 minutes, we map SKIMS's actual experimentation workflow against the demands of a business launching seasonal collections and expanding into new markets — and tell you exactly which agents to build first.

1

SKIMS vs. top apparel programs

We score SKIMS across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where you stand against the top experimentation programs in apparel and DTC, and get a gap analysis showing what it takes to move to the next stage.

2

Map your conversion flows

We dig into how SKIMS actually runs experiments across seasonal launches, checkout, and new market entries. Where does time go between a new collection drop and the first meaningful test result? We map every stage — from campaign launch to cart — and identify where agents can close the gap without adding overhead.

3

Three agents for SKIMS's drops

We don't hand you a list of 50 things you could build. Every opportunity gets scored by impact and effort specific to SKIMS's priorities — seasonal creative optimization, checkout conversion, and new category entry testing — so you leave with the three agents that move the needle fastest.

4

A build plan for your team

Once you know what to build, we tell you how. You leave with a personalized plan and priority access to Opal University — Optimizely's free AI experimentation cohort — built to fit alongside SKIMS's existing program without adding headcount.

Your session host

You're in good hands

I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.

I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.

Wherever you're starting, there's a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.

1

USA

You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

2

Europe or the U.K.

You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.

3

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you're the experimentation lead at SKIMS getting asked "what's our AI plan?" —this is for you. If you're still getting experimentation off the ground, start there first.

This is for you if...

You're a Head, VP, or Director of Experimentation at SKIMS who's been asked "What's our AI experimentation plan?"

You're running tests but haven't structured AI into SKIMS's program across seasonal launches and conversion flows

You need to show leadership a clear ROI case for AI in your program, not just a pilot

You're ready to walk away with a concrete agent build list, not a framework deck

Not quite yet if ...

You're still getting SKIMS's experimentation program off the ground—get the basics bedded in first

You're looking for a general AI overview—this session is applied and specific to your program

You can't commit 60 focused minutes—this only works if you're fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to SKIMS's seasonal launch and conversion program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

More collections,More collections,More collections,More collections,More collections,More collections,More collections,More collections,More collections,More collections,not enough tests for SKIMS

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.