Kroger’s leadership is driving for digital velocity at scale — the experimentation leaders with a structured AI plan move first.
FOR KROGER — FREE 1:1 SESSION — LIMITED SPOTS
Bigger footprint, sharper betsScore Kroger’s experimentation program in 60 minutes
Kroger’s expansion puts new demands on every digital team. This session scores your experimentation program, scopes three AI agents to your checkout, loyalty, and delivery flows, and gives you the plan — in 60 minutes.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This session maps Kroger’s actual experimentation workflow — your checkout and delivery funnels, loyalty personalization engine, and digital search experience — using the same diagnostic process we’ve applied to some of the biggest experimentation programs in retail.
1
Kroger’s AI maturity benchmark
We score Kroger’s experimentation program across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent readiness. You see exactly where you stand versus the top grocery and omnichannel retail experimentation teams, with a gap analysis showing what it takes to move forward.
2
Your journey mapping session
We map the flows that drive Kroger’s digital revenue — pickup and delivery checkout, Kroger Plus loyalty offer sequencing, and online search-to-cart. Where does time go? Where do things get stuck? We identify exactly where an AI agent replaces manual work and makes a measurable difference across your specific flows.
3
Your three highest-value agents
Every opportunity is ranked by impact and effort against Kroger’s actual journeys. You leave with the three agents that will move the needle fastest — scoped to your checkout conversion, loyalty personalization, and digital search experience — each with a breakdown of what it does, what it replaces, and the time it saves.
4
Your personalized training plan
Once you know what to build, we tell you how to build it. You leave with a week-by-week plan built for Kroger’s team and current stack, plus priority access to Opal University — Optimizely’s free AI experimentation cohort where you build your agents with expert guidance and community support.
Your session host
You're in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the experimentation leader at Kroger being asked ‘what’s our AI plan?’ — this session is for you. If you’re still getting your first experiments running, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation at Kroger who’s been asked to define the AI experimentation roadmap.
You’re running experiments across Kroger’s checkout, loyalty, or digital search flows — but haven’t integrated AI agents in a structured way.
You need to bring Kroger’s leadership a clear ROI case for AI in experimentation, not just a pilot.
You’re ready to leave with a concrete agent build list tied to Kroger’s highest-value digital flows.
Not quite yet if ...
You’re still getting Kroger’s experimentation program off the ground — get the basics bedded in first.
You’re looking for a general AI overview — this session is applied and specific to Kroger’s actual workflows.
You can’t commit 60 focused minutes — this only works if you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Kroger’s experimentation program, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
