Let’s benchmark GoTo’s program against the top SaaS experimentation teams—and surface the three agents worth building first.
FOR GOTO — FREE 1:1 SESSION — LIMITED SPOTS
Escape the dev-handoff taxScore GoTo’s experimentation velocity in 60 minutes
GoTo is shipping AI into every product right now—and your experimentation stack is due for a decision. In 60 minutes, we’ll score where Sitecore’s dev dependency is capping test velocity on your trial, onboarding, and upsell flows, then hand you a concrete agent shortlist to fix it.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
In 45 minutes with GoTo, we map your trial-to-paid conversion, new-user activation, and upsell flows against the AI maturity curve—then tell you exactly which agents to build, and in what order.
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GoTo’s experimentation benchmark
We score GoTo’s program across five dimensions and place it against the top SaaS and unified-comms experimentation teams. You’ll see exactly where dev handoffs and limited content velocity are capping your test volume—and what it takes to reach the next stage.
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Your trial and onboarding flows, mapped
We dig into GoTo’s actual revenue journeys: trial-to-paid conversion, new-user activation across Resolve, Rescue, and Connect, and the upsell flows that move customers to higher tiers. We map every stage and identify where AI agents can accelerate iteration without adding dev cycles.
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Your three highest-impact agents
Every opportunity gets scored by impact and effort for GoTo’s specific flows. You leave with the three agents—likely centered on trial conversion, activation completion, and upsell page optimization—each with a breakdown of what it does, what it replaces, and how fast it ships.
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Your build plan, ready to execute
Once you know what to build, we tell you how. You leave with a week-by-week plan calibrated to GoTo’s team and your current stack—plus priority access to Opal University, Optimizely’s free AI experimentation cohort where you build your agents with expert guidance.
Your session host
You’re in good hands
I’m Darcey Lachtman, and I’ll be leading your AI fitness workshop.
I’ve spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I’m Optimizely’s expert on agentic experimentation, and I’ll show you exactly where AI agents fit into your program.
Wherever you’re starting, there’s a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely’s AI agents plug into current gaps, and scoped out what we could build custom. The sky’s the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We’re tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You’ll get a free Apple Watch SE 3—shipped to you after your session.
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USA
You’ll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You’ll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the person GoTo turns to when leadership asks ‘What’s our AI experimentation plan?’—this session was built for exactly where you are. If you’re still figuring out whether to run experiments at all, start there first.
This is for you if...
You’re a Head, VP, or Director of Experimentation or Digital Product at GoTo, accountable for trial conversion, onboarding, or upsell flow performance
You’re running experiments on GoTo’s flows but haven’t structured AI into your program yet
You need to show GoTo’s leadership a concrete AI ROI case, not just a pilot
You’re ready to walk away with a build list ranked for GoTo’s highest-value journeys, not a framework deck
Not quite yet if ...
You’re still getting GoTo’s experimentation program off the ground—get the basics bedded in first
You’re looking for a general AI overview—this session is applied and specific to GoTo’s stack and flows
You can’t commit 60 focused minutes—this only works if you’re fully in it
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to GoTo’s experimentation practice, not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
