Before AutoNation commits, make sure the platform fits — from the lead form to the service bay to the finance application.
FOR AUTONATION — FREE 1:1 SESSION — LIMITED SPOTS
Ready to decide?Score AutoNation's AI readiness first
Automotive digital competition has never been more crowded — the retailers who accelerate their experimentation programs now compound that advantage for years. Sixty minutes is enough to know exactly which three agents move the needle for AutoNation’s vehicle shopping, service, and financing journeys.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
In 60 minutes, we map AutoNation’s experimentation reality — from vehicle lead conversion to service-appointment scheduling to financing origination — and tell you exactly where AI moves the needle first.
1
AutoNation’s AI maturity score
We score AutoNation across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness. You see exactly where you stand against the top automotive-retail experimentation programs, and get a gap analysis showing what it takes to move to the next stage.
2
Your revenue journeys, mapped
We dig into AutoNation’s actual experimentation workflow across the journeys that drive revenue — vehicle lead forms, service-appointment scheduling, and Customer Financial Services origination. We identify where your team is doing manually what an agent could handle, and where AI creates the most measurable lift.
3
Three agents, ranked by impact
Every opportunity gets scored by impact and effort specific to AutoNation’s digital scale and journeys. You leave with three agents — across vehicle lead qualification, service-appointment optimization, and financing origination — each with a breakdown of what it does, what it replaces, and the velocity it unlocks.
4
Your build plan, not a framework
You leave with a prioritized plan built around AutoNation’s existing experimentation stack and team bandwidth. Priority access to Opal University — Optimizely’s free AI experimentation program — means you start building with expert guidance and community support from day one.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you’re the one AutoNation’s leadership is asking “what’s our AI experimentation plan?” — this is for you. If you’re still getting your program established, start there first.
This is for you if...
You’re AutoNation’s Head, VP, or Director of Experimentation or CRO, and leadership is asking for an AI roadmap across your digital channels.
You’re running tests on vehicle search, lead forms, or service flows but haven’t built AI agents into your experimentation program in a structured way.
You need to show AutoNation’s leadership a clear ROI case for AI in experimentation — not just a pilot or a framework deck.
You’re ready to walk away with a prioritized agent build list specific to AutoNation’s vehicle shopping, service, and financing journeys.
Not quite yet if ...
You’re still getting AutoNation’s experimentation program off the ground — get the basics bedded in first.
You’re looking for a general AI overview — this session is applied and specific to AutoNation’s journeys.
You can’t commit 60 focused minutes — this only works if you’re fully in it.
Free. Private. No pitch.
Fill in your details and we’ll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to AutoNation’s vehicle shopping, service, and financing journeys — not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
