FOR VIRGIN AUSTRALIA — FREE 1:1 SESSION — LIMITED SPOTS

Velocity needs velocity.Velocity needs velocity.Score Virgin Australia's AI readinessacross loyalty and booking.

The question isn't whether to build AI agents into your booking and Velocity flows — it's which three will move the needle fastest.

With a unified mandate over customer experience and Velocity Frequent Flyer — and fresh capital to move on it — Virgin Australia is making AI experimentation decisions now. This session gives your team an agent shortlist and a build plan to walk in with the right answer.

Book your AI fitness session

50+ programs benchmarked - Free - No pitch

A plan, not a pep talk.A plan, not a pep talk.

This isn't a generic AI intro. In 60 minutes, we map Virgin Australia's experimentation workflow against your actual revenue journeys — booking conversion, ancillary upsell, and Velocity loyalty — to score your AI maturity and tell you exactly which agents to build next.

1

Your airline AI maturity benchmark

We score Virgin Australia's program across five dimensions and place you against the top airline and travel experimentation teams. You'll see exactly where you stand and what it takes to move to the next stage — scored against programs operating at your scale and in your industry.

2

Your booking and Velocity flows, mapped

We map how hypotheses move through Virgin Australia's booking funnel, Velocity enrollment, and ancillary upsell flows. Where does handoff slow your team down? Where is manual effort replacing what an agent could run at scale? Every stage gets mapped specific to how you work, not a generic airline playbook.

3

Your three agents across booking, loyalty, and ancillary

Every opportunity across Virgin Australia's revenue flows gets scored by impact and effort. You leave with the three agents that will move the needle fastest — whether that's a booking funnel optimizer, a Velocity enrollment driver, or an ancillary upsell agent — each with a breakdown of what it does and what it replaces.

4

Your build plan for your team and stack

You leave with a personalized week-by-week plan built around Virgin Australia's scale and existing stack — showing how to deploy AI agents into your booking and loyalty flows without adding headcount. Plus priority access to Opal University, Optimizely's free AI experimentation cohort where you build your agents with expert guidance and community support.

Your session host

You're in good hands

I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.

I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.

Wherever you're starting, there's a seat here for you.

What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.

Used by the biggest experimentation programs in the world.

Salesforce

ebay

Alaska Airlines

American Express

Dolby

Fjällräven

New Era

We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.

Brandon Brackett

Head of Growth Experimentation, Salesforce

We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.

Shaun Dolan

Group Optimisation Manager, Kingfisher plc

Workshop bonus

Track your real fitness too.

We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.

1

USA

You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.

2

Europe or the U.K.

You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.

3

One per workshop

One Apple Watch per workshop.


* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.

Is this for you?

If you're the experimentation leader at Virgin Australia who gets asked "what's our AI plan across booking and Velocity?" — this is for you. If you're still figuring out whether to run experiments at all, start there first.

This is for you if...

You're a Head, VP, or Director of Experimentation at Virgin Australia who's been asked to put an AI strategy on your booking, loyalty, or ancillary flows

You're running experiments on Virgin Australia's digital journeys but haven't built AI into your program in a structured way

You need to show leadership a clear ROI case for agents tied to booking conversion and Velocity engagement — not just a pilot

You're ready to walk away with a specific build list for Virgin Australia's highest-value digital flows, not a framework deck

Not quite yet if ...

You're still getting Virgin Australia's experimentation program off the ground — get the basics bedded in first

You're looking for a general AI overview — this session is specific to booking, loyalty, and ancillary upsell flows

You can't commit 60 focused minutes — this only works if you're fully in it

Free. Private. No pitch.Free. Private. No pitch.

Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Specific to Virgin Australia's booking, Velocity, and ancillary flows — not a generic overview
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop

Book your session

A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.A plan, not a pep talk.