Optimizely Named a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

NEW YORK, February 10, 2025 – Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines. With this recognition, Optimizely is now recognized as a Leader in 12 different analyst reports across each of its content (CMS and CMP), experimentation, personalization, and commerce offerings.

This news comes after Optimizely was also named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024. In that evaluation, Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories.

“We couldn’t be prouder to be recognized as a Leader in personalization engines by Gartner just a few short months after being named a Leader by Forrester for experience optimization,” said Rupali Jain, Chief Product Officer at Optimizely. “We believe this kind of recognition from industry analysts reinforces that Optimizely's deep roots in experimentation and personalization have set the industry standard for digital experiences. Our offerings are greatly enhanced by market-leading generative AI and ML capabilities across all stages of the optimization lifecycle, such as AI driven segments, profile summaries, 1:1 targeting with contextual multi-armed bandits and more. Our team looks forward to further enhancing Optimizely One, the industry’s first operating system for marketers and growth teams, to give brands all of the innovative tools they need to best serve their customers.”

To further enhance its optimization capabilities, the company announced in the fall both the launch of Optimizely Personalization and the acquisition of NetSpring, the warehouse native analytics platform.

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Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Jason Daigler, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, 4 February 2025.

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