Eloqua Tools

Eloqua Tools: Seamless Marketing Automation with Optimizely Opal

Integrate Oracle Eloqua with Opal and CMP. Manage Campaigns, Assets, and Insights with Conversational Ease.

Marketers often face a disconnected and manual process when managing campaigns and assets within Oracle Eloqua. This leads to inefficiencies, missed opportunities, and a lack of centralized control. Imagine a world where you could search for existing Eloqua campaigns, create new ones, and manage campaign assets directly from your Optimizely Opal chat or CMP workflows.

The Optimizely Opal Eloqua Tools bridge this gap, providing an intuitive integration that empowers marketers to manage Eloqua elements as part of their daily workflow.

What the Eloqua Tools Deliver:

Our initial release of Eloqua Tools transforms how marketers interact with Oracle Eloqua:

• Create New Eloqua Campaigns: Quickly initiate new marketing campaigns by providing a name.
• Search for Existing Campaigns: Effortlessly find any campaign in Eloqua.
• Filter Campaign Data: Retrieve Eloqua campaign data based on specific properties, comparators, and values.
• Get Specific Campaign Details: Access detailed information about a campaign by its ID, including creation details, status, costs, and more.
• List All Eloqua Campaigns: Get a comprehensive list of all available campaigns.
• Flexible Output Formats: Return Eloqua information in a variety of formats, including structured JSON or readable tables.

Key Benefits:

• Streamlined Workflow: Reduce manual effort and eliminate context switching by managing Eloqua elements within Opal and CMP.
• Enhanced Efficiency: Accelerate campaign creation and management processes.
• Centralized Control: Gain a unified view and control over your marketing automation elements.
• Intuitive Interaction: Leverage Opal's conversational interface to interact with Eloqua, no complex dashboards required.
• Improved Agility: Respond faster to marketing needs and opportunities.

How to Interact with Eloqua Tools:

Simply ask Opal to manage your Eloqua campaigns and assets. Here are some examples of what you can do:

Create Campaigns:

• Create Campaign (Opal will then prompt you for the campaign name, e.g., "Optimizely Opal Campaign")

Get Campaign Details:

• Get Eloqua campaign [specify ID like 1] (Opal will return details like "Created By," "Current Status," "Start Date," etc.)
• Get Eloqua campaign 999 as json (Opal will return the campaign details in JSON format.)

List All Campaigns:

• get Eloqua Campaigns (Note: This may return thousands of campaigns, so use it sparingly.)

Filter Campaigns:

• use eloqua_campaign_filter where property=campaignCreatedByUserId, comparator=eq, and value=11 (Opal will return a list of campaigns created by user ID 11.)

Empower your marketing team. Integrate your automation. Get Optimizely Opal Eloqua Tools today!