Tealium
The integration of Tealium CDP and Optimizely Data Platform helps in defining the audience segments, based on both online and offline data from multiple different channels and set the foundation for running multiple experimentation campaigns.
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Tealium AudienceStream -> CDP Audience Sync
Overview
Seamlessly connect your Tealium AudienceStream audiences to Optimizely products like web Experimentation, Feature Experimentation, and CMS visitor groups for advanced targeting. See our documentation here