WordPress for Campaign

Create, manage and promote new posts in WordPress and connect it to specific audiences in Optimizely Campaign.

WordPress is an open-source content management system (CMS) that makes it easy to create and manage a website. It is the most popular CMS in the world. Millions of business owners, bloggers, and publishers use WordPress every day to maintain their online presence.

Integrating Wordpress with Optimizely Campaign

  • When a new post is created in WordPress, a transactional mail is automatically sent via Optimizely Campaign for a specific audience to e.g. inform them.
  • Automatically promote new WordPress posts via Optimizely Campaign email newsletters.
  • Trigger specific email campaigns from Optimizely Campaign based on user actions on your WordPress site, such as signing up for a webinar or downloading a whitepaper.