Mit der Integration von Invoca für Optimizely Web Experimentation können Sie Conversation Intelligence-Daten aus Telefonanrufen als neue Ereignisse für Optimizely Experimente nutzen.
Invoca bietet Teams einen reichhaltigen Strom von 1st-Party-Kundendaten, die sie nirgendwo anders erhalten können. Invoca stellt auch die notwendigen Tools zur Verfügung, um diese Daten zu automatisieren, damit Teams ihre Marketing Automation verbessern und nahtlose, innovative und personalisierte Omnichannel-Kundenerlebnisse schaffen können. Die Daten von Invoca helfen Unternehmen dabei, ihre Marketinginvestitionen zu optimieren, die Produktivität der Contact Center-Agenten zu steigern, die Abschlussquote bei Verkaufsgesprächen zu verbessern und Einblicke in das Verhalten und die Absichten ihrer Kunden zu erhalten. Zum Kundenstamm von Invoca gehören inzwischen Umsatzteams in über 2.300 der führenden B2C-Marken in den Bereichen Automobil, Immobilien, Finanzdienstleistungen, Telekommunikation, Versicherungen, Gesundheitswesen, Einzelhandel und Haushaltsdienstleistungen.
About the publisher
Invoca’s Conversation Intelligence platform enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
Company
Invoca helps the modern marketer drive inbound calls and turn them into sales. Our platform delivers the inbound call intelligence required for marketers to optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer’s journey across digital, mobile and offline touch points so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Integration
With Optimizely and Invoca, you have the ability to see exactly which design, copy, and call-to-action variations are the most effective at driving valuable inbound phone calls. Calls post as a custom event goal in Optimizely, providing real-time stats for comprehensive experience optimization.
Key Benefits
Start to understand the audiences that have a high propensity to call and deliver a more personalized experience through relevant calls-to-action.
Testing content is crucial. Track calls alongside online actions to analyze which variations are resonating.
For a lot of businesses, conversions are happening offline, which is especially true for mobile users. See how your online visitors are converting downstream over the phone.
