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articleArticle
Jul 30, 2026

Why Optimizely CMS 13 Isn't Just Another Website Update

Your CMS is what enables your marketing team to create, manage, and deliver content more effectively. Shouldn't your upgrade strategy focus on them and not just keeping the platform current? In this article, we explore how Optimizely CMS 13 is changing the way marketers work and helping them get more value out of their content platform.

AIContent management
articleArticle
Jul 29, 2026

Token Economics: The New P&L Line Item Every C-Suite Must Master

This article is written for C-Suite executives (CFOs, CMOs, CEOs) and strategic decision-makers who need to financially govern AI investments and establish Return on Token as a new management KPI.

AI
articleArticle
Jul 29, 2026

Be the Conductor: Agentic Email Marketing in Practice

This article is aimed at email marketing managers and campaign owners who want to make the move from individual prompts to orchestrated agent workflows in email marketing.

AI
articleArticle
Jul 29, 2026

AI Agents and a Governance Question

This article is aimed at marketing, IT and compliance professionals who deploy AI agents in regulated environments and must ensure governance, data residency and EU AI Act compliance.

AI
articleArticle
Jul 29, 2026

The Success Formula for AI Agents: Proof Over Hype

This article is for you if you make the marketing calls or own a project, and you're sizing up or piloting an agentic AI project right now. Especially if you want it to actually deliver, instead of quietly gathering dust in the backlog. Here are a few tips to help you plan yours.

AI
articleArticle
Jul 29, 2026

The invisible colleague: Why AI agents will become your new favorite marketing team member

This article is aimed at B2B and B2C marketing teams planning their entry into AI agents or looking to evolve their existing AI usage from single prompts to specialized agents.

AI
articleArticle
Jul 29, 2026

The art of asking the right question: Why prompt engineering is the new strategic superpower in marketing

This article is aimed at marketing practitioners and content teams who use AI tools in their daily business and want to get better results from their prompts.

AI
articleArticle
Jul 29, 2026

The dream of 1:1 personalization is finally coming true

How agentic email marketing turns segment-based guesswork into a hyper-personalized, scalable reality. A marketer's take.

AIEmail

Showing 1-8 of 378 results