Roadshow Stockholm

Welcome & Intro

Welcome and intro from our host Jessica Dannemann, Chief Worldwide Partner Ecosystem

One Platform. Three Trails. Infinite Scale.

AI should free marketers to do the work they love. That belief drives the new Optimizely. And in this keynote, Shafqat Islam, President at Optimizely, introduces you to the new brand, a bolder platform, and an approach that emphasizes growth above all else. Expect to hear (and see) multiple product announcements, and leave knowing exactly what your organization needs to make AI work at scale.

Fazer: Empowering Consumers and Businesses Through the Fazer Digital Experience

A customer case presentation by Heljä Martikainen, Senior Manager Digital Ecosystem & Consumer Experience at Fazer, sharing how one of the Nordic region's most iconic food brands is transforming its digital operations. The presentation walks through Fazer's end-to-end digital acceleration strategy — from a fragmented, brand-by-brand starting point to a centrally orchestrated digital experience platform — covering the three-stage roadmap (Foundation → Acceleration → Future Excellence), the shift to AI-driven personalization across the full consumer journey, and Fazer's practical approach to content automation with agentic AI and human in the loop. A real-world look at what it takes to move from pilot to scale in a complex, multi-brand FMCG organization.

Break & Fika

You’re hired! Building your own team of AI teammates

It seems like every week new agents, models and inferences come online. Of all the promises we’d get to focus on the creative aspects of work, it seems we’re stuck in more meetings, have fewer resources and are spending less time doing what we love. What if we pointed an LLM at a job we don’t want to do? Or what about a role that you don’t have the resources to hire? What if every digital team was filled to the brim with an expert team full of designers, developers, psychologists, and technologists you manage. Imagine that… or don’t and listen to this session were we will build (and hire) your very own virtual teammates. So you can focus on that fun project you’ve been putting off, you know the one.

Being Brave. Being Bold. & Thinking outside the box

Freddie Öst, founder of Stockholm creative studio Snask, has spent nearly two decades proving that the boldest idea is usually the smart one. In this session, Freddie shares what it actually takes to be bold when every brief asks you to be reasonable. Expect honest stories about risk, failure, and the moments where standing your ground paid off. Expect to leave with permission to make the braver call on Monday morning.

Closing remarks

AW & Mingle