See how AI represents your brand, understand how agents interact with your website, and then take action to improve.
Reality check: AI is now your biggest audience
AI agents make up more than half of online traffic. Your customers are turning to AI for answers and recommendations before they ever reach your site.
57%
of web requests are now bots rather than humans
50%
of consumers intentionally turn to AI search for answers
8%
of humans who read an AI summary go on to click a traditional search result
Win the AI era
Your customers are asking AI. Make sure you’re part of the conversation.
Stay discoverable
Reach customers where they are. Keep your brand and content visible as discovery shifts from traditional search to AI.
Know where you stand
Understand how AI reflects your brand to customers, and how you stack up against competitors.
Take action
Move from insight to execution with AI-powered recommendations and agents that help you optimize at scale.
See the full AI picture. Then act on it.
Understand how AI sees your brand, what agents do on your site (and why), and then optimize it all.
See how your brand shows up
Understand how your brand appears across AI search engines, including citations, sentiment, and competitive share of voice.
See how your brand shows up
Understand how your brand appears across AI search engines, including citations, sentiment, and competitive share of voice.
Learn what agents are doing
Use factual, log-based data to see which AI agents visit, what content they retrieve, and how they interact with your website in real time.
Learn what agents are doing
Use factual, log-based data to see which AI agents visit, what content they retrieve, and how they interact with your website in real time.
Understand AI intent and uncover gaps
Separate training, search, and direct user activity. Find content gaps and analyze visibility through dimensions that matter to your business.
Understand AI intent and uncover gaps
Separate training, search, and direct user activity. Find content gaps and analyze visibility through dimensions that matter to your business.
Take action and optimize
Ask our agent platform questions about your data in natural language, get recommendations, and make changes at scale agentically.
Take action and optimize
Ask our agent platform questions about your data in natural language, get recommendations, and make changes at scale agentically.
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Watch how Optimizely's native AI agents research, build, and optimize personalized microsites.
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Questions you might have
Agent Visibility helps you understand how AI systems interact with and represent your brand. It brings together visibility into how your brand appears in AI-generated answers, and factual, log-based data on how AI agents interact with your website—so you can identify gaps and decide what to do next.
Traditional SEO focuses on improving visibility in search engine results. Generative engine optimization (GEO) and answer engine optimization (AEO) focus on how brands and content appear in AI-generated answers.
Agent Visibility gives you a broad view: how AI represents your brand, how you compare to competitors, and what AI agents actually do when they visit your website. This information gives you the tools you need to optimize for generative and answer engines.
Optimizely’s Agent Visibility Analytics uses factual CDN log data to observe AI request activity directly. See which AI agents visit your website, what content they retrieve, and why they’re there—including for AI training, search and retrieval, and user-driven action. You can also analyze visibility through business-specific dimensions like topic area, persona, funnel stage, page goal, and more.
Optimizely’s partnership with Conductor, the #1 AEO intelligence platform, brings AI search and brand intelligence into the agent platform. Understand how your brand appears across the leading AI search engines, monitor citations and sentiment, compare your AI share of voice to competitors, and uncover content or topic gaps where you may be missing from the conversation.
Yes—you can ask Optimizely’s agent platform questions in natural language, surface gaps, and get recommendations on where to focus. From there, push changes directly to your CMS, moving from insight to execution without switching between different tools and separate platforms.