Optimizely vs. Contentful
Salesforce übernimmt Contentful. Das bedeutet einen neuen Eigentümer, eine sich verändernde Roadmap und ein Produkt, das für Marketer bereits schwierig zu nutzen war und nun umgebaut wird, um Agentforce zu bedienen – nicht Ihr Team.
Optimizely bietet Marketern eine stabile, agentenbasierte Plattform, die darauf ausgelegt ist, Ihre Anforderungen zu erfüllen – nicht die von Salesforce.
Warum Teams wechseln
Marketer sind für einfache Layout-Änderungen auf Entwickler angewiesen, sodass jede Aktualisierung zum Ticket wird.
Die "Integrationssteuer" summiert sich schnell, da Sie für separate DAM-, Personalisierungs- und Testwerkzeuge extra bezahlen.
Die Preise steigen schnell mit Nutzungsspitzen, zusätzlichen Sprachen und erforderlichen Upgrades, um auf grundlegende Funktionen zuzugreifen.
Salesforce hat Contentful erworben, um es als Inhaltsebene zu nutzen – ihr Wert als eigenständiges CMS ist nun eine offene Frage.
Unlike Contentful, which requires third-party connections for assets and planning, Optimizely includes a DAM and content marketing tool natively in the platform – ending the chaos of jumping between different tabs just to launch a campaign.
Most CMS-specific AI helps you generate copy. Optimizely’s agentic CMS is different — AI operating inside your CMS with full awareness of your site structure, content models, and permissions.
Optimizely covers the whole scope of AI search visibility — from getting indexed, to getting cited, to understanding how AI agents interact with your content and fixing what's holding you back.
"By the time they were ready, the market had shifted. I have nothing bad to say about Contentful — but a lot of good things to say about Optimizely."
— Arnt Grøstad, Product Owner, Eidsiva
Optimizely wird in den strengsten Bewertungen der Branche durchgängig als führend eingestuft.
2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
Likely, yes. Salesforce bought Contentful to give Agentforce a content layer — that's a different job than the CMS your team needs. Roadmaps shift after acquisitions, and features built for standalone use tend to get deprioritized. It's worth asking Contentful what their roadmap looks like in next few months.
Yes. This is the main reason teams switch. After moving to Optimizely, brands like Eftsure saw their marketers take full control of creation and publishing. You can build new layouts and pages without waiting for a developer to write code or update a template.
While developers like the initial flexibility, they often end up as support staff for marketers in Contentful. That's likely to get worse after the Salesforce acquisition, as developers start questioning whether Contentful is still the right bet and look for alternatives. Optimizely is built with modern APIs that keep developers happy, while giving them visual tools so they can focus on building features instead of fixing typos.
Contentful's AI handles basic automations. Optimizely's AI does the work. 30+ pre-built agents run inside your platform — generating SEO metadata, auditing GEO readiness, building FAQ pages, and refreshing stale content on a schedule. And because they know your site structure, content model, and permissions, they don't hand you a to-do list – they just do it for you.
