Opal Content Chain
Agent details
A standardized content workflow in Optimizely Opal that connects brand voice, personas, SEO, and accessibility in one automated flow.
Benefit
Reduces manual effort, letting teams focus on strategy rather than repetitive tasks. By automating SEO, accessibility, and multi-channel rewriting, it ensures higher quality with fewer review cycles and a publish-ready editor experience.
How it works
Teams define brand guardrails, SEO rules, and persona constraints to set the workflow's boundaries. Specialized agents then act as building blocks to normalize briefs, generate drafts, and perform automated quality reviews. A central workflow agent orchestrates this end-to-end, using conditional logic to iterate toward a "pass" and only escalating to editors when human intervention is required.
Who it helps
Teams producing content for regulated industries, complex portfolios, or large-scale sites find a best fit here. It streamlines production by embedding SEO and Accessibility best practices into an automated flow alongside user-defined brand voice and personas. This ensures every editor receives a publish-ready package, eliminating inconsistent messaging and the need for manual rewriting across channels.
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Documentation
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