RedEye
RedEye integrates intuitively with Optimizely Web Experimentation to extend personaliszation, cross-device tracking and channel capabilities.
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Web Experimentation
RedEye Customer Data Platform allows you to store and segment historical, behavioural, campaign, channel, device and offline data all in one place for a better understanding of your customers. Adding all this rich data to your targeting capabilities in Optimizely is made easy with this integration, so you can easily implement cross channel campaigns: email, web, DM, mobile delivering truly personalised content and 1-2-1 marketing experiences.
- Identify and then target users across multiple devices & touch points (incl. offline) and build seamless multi-channel experiences.
- Segment across all your data sets to build truly targeted audience selections for improved A/B testing and personalisation campaigns.
- Link your CRM and campaign activity to your optimisation strategy by targeting the same campaign audience and provide same experience from online/offline campaigns without the user having to click through from the campaign.