Unify high-quality AD eContent with Optimizely’s industry’s leading B2B commerce engine to accelerate your digital maturity, drive growth, improve online ordering, simplify product content management and outpace the competition.
Unlock smarter and faster B2B commerce
A First-of-Its-Kind Collaboration for the Modern Marketer.
Upgrade your digital experiences with Optimizely, a leading B2B commerce platform, and AD’s eContent Service for simple catalog mapping. In partnership with Affiliated Distributors (AD), we provide AD members exclusive offers and seamless access to AD’s eContent Service — so you can scale faster, personalize smarter, and convert better.
Whether you're just starting your digital journey or optimizing a high-performing site, Optimizely helps AD members take the next step with confidence.
The Result: Launch faster and scale with precision by unifying AD’s gold-standard eContent and your ERP data into a high-performance, automated digital storefront.
The Partnership Advantage
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Why AD partnered with Optimizely
As an AD member, you gain access to the premier B2B commerce platform, purpose-built to drive growth, improve online ordering, and simplify product content management. Optimizely gives members a digital edge with faster time to value, simplified product content management, and a flexible platform that scales with your business.
Together, AD and Optimizely created a shared vision for how independent distributors can compete and win in digital commerce, without sacrificing control or customization.
Personalized experiences, made simple
Your buyers expect intuitive, personalized experiences. AD members using Optimizely personalize promotions, pricing, and catalogs based on real customer data, without complicated setup or custom code.
Pre-integrated AD eContent makes it easy to launch rich product experiences and accelerate conversions.
Key capabilities
- Customer-specific pricing and catalogs
- Pre-integrated AD eContent Service
- Segment-based targeting and recommendations
- AI-powered promotions and search
Designed for B2B Personalization
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Accelerate Your Digital Transformation
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A clear path to digital maturity
Not sure where to start? That’s exactly why Optimizely and AD co-developed the B2B Digital Maturity Framework. Whether you're just starting or ready to scale, you’ll follow a proven roadmap that drives real outcomes.
What’s included for AD members
- Crawl–Walk–Run maturity framework
- Strategic success planning with the AD Digital Success Team
- Access to Optimizely implementation partners
- Exclusive commercial offers through your AD membership
Why it works
Complex B2B commerce, made completely seamless
Automated Content Excellence
Streamline your operations with a native connector that ingest manufacturer-vetted data, ensuring your customers always have the technical details they need to buy with confidence.
Personalized B2B Experiences
Drive loyalty by delivering customer-specific pricing, restricted catalogs, and account-based promotions that reflect the unique relationships you’ve built offline.
Proven Strategic Maturity
Leverage the co-developed "Crawl-Walk-Run" framework to navigate your digital journey with a clear roadmap, from basic ordering to AI-driven optimization.
Our ecommerce site has helped build customer loyalty. After implementing ecommerce and monitoring our digital evolution, we’ve seen our digital net promoter score increase by 32 points.
Isabelle Delphine, Marketing and eCommerce Director, SPI Health and Safety
SPI Health and Safety
Grow your digital channel with confidence
Thousands of independent distributors are embracing digital transformation, and AD members partnering with Optimizely are leading the charge. From enriched product content to personalized buyer experiences, we make modern B2B commerce simple, scalable, and built for results. Whether you're optimizing an existing site or launching for the first time, our team is ready to help you move faster, serve customers better, and grow your digital channel with confidence.
Ready to transform your digital branch?
Crawl, Walk and Run
Success in digital commerce isn't about doing everything at once; it’s about doing the right things at the right time.
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